Pilates Instructor Headshot Photography for Jo Proctor
I’m excited to reveal Jo’s Pilates Instructor Professional Headshots results!
It’s not uncommon for people who work in the fitness and wellness world to struggle with getting their marketing just right. With very powerful big influencers operating in this space, you’re probably bombarded every day with a lot of watered-down versions of the same message. I bet right now you can think quickly of a social media influencer who operates in:
- Meta fit
- or as an Online Personal Training.
And there’s a strong chance that people who work in your neighbourhood are kind of copying what these Big Influencers are doing. Explore this and how we tackled this very issue with Jo Proctor. Also known as Little Mis-Fit JoJo and her latest Professional Headshots.
About This Pilates Professional Headshot Photography Case Study
How We Met
I am with Pilates instructor Jo Proctor from Little Mis-Fit JoJo. She has taken all the right rebranding steps, in the right order, to put herself in a strong position within her market. Jo is one of the many fitness and wellness professionals that I’ve worked with over my years as a Branding Strategist and Brand Photographer.
Why I ❤️ Working with Health & Wellness Businesses
I love working with people in this industry. As they professionally move their bodies for a living, they make for naturally great posers, even the shy ones! I met Joanne online.
When we got talking together, as a result of Jo doing my challenge, we quickly found out that Jo had been working with another one of my clients, Yvonne Radley from the Dream Life Academy.
Can you remember her very glamorous shoot that we did together in Marbella a couple of years ago?
Pilates Instructor Professional Headshots Planning
As soon as I found out that Jo and Yvonne had been working together, I knew that there was a very strong chance that she’d been doing everything in the right way and in the right order.
And I was right!
A Great Tip!
As part of planning for her session, I got Jo to do a little exercise that I ask for a lot of my new clients. I got her to ask all her clients to give her feedback about why they love her so much. They were telling her that:
They love the atmosphere that she created during class time.
Other clients reported that they felt like it was a weekly retreat and a perfect way to get a little bit of me-time in an otherwise very hectic weekly schedule.
And More Active Listening…
She also learned that she has some catchphrases that she wasn’t very aware of before:
Now pulse it.
Keep breathing lasses!
And Just eight more!
This kind of direct market research is a great way to establish some basic knowledge from people who already know, like, and trust you when it comes to thinking about how you can make your brand even more personal and unique to you.
Let’s Take a Look at My Favourite Image from This Session
What I love so much about this image is it was shot “at the moment.” So, I just said to Jo,
“Can you do a headstand or a handstand?”
She was like,
“Yep, sure, no problem.”
Up she went!
Then we did a little bit of playing around with her facial expression and she started laughing at me.
And then this is what we managed to catch.
Technical Term – “The Decisive Moment”
It’s interesting when I think about how a photographer creates what’s known as a “Decisive Moment” because you can go into a shoot and do all the planning and background work, and it’s really to try and create as many of these types of moments that capture the mood and essence. When you have done all, you can to plan this, you can kind of get to the point where you just wait for them to happen, and you’ve just got to be ready.
And I think that’s why I love this so much. So, here’s Jo doing a handstand, showing you the benefit of what it’s like to work out regularly with her.
Emotionally Apt Professional Headshots
On reflection, this shoot was able to reach this elevated potential because of the feedback and listening work Jo carried out before shoot day. Understanding how her clients appreciate her and feel wedded to her approach created many ideas about how to capture what it feels like to work with Jo online or in person when practising Pilates.
Special Thanks to Fellow Business Collaborator
Great hairdressing was created by Lips Hairdressing.