Watch This Episode of MwahTV About 6 steps to build a strong personal brand
In this episode of Mwah TV, I’m sharing the 6 steps to build a strong personal brand. I use this on repeat for a lot of my clients who want to ensure that their personal brand is strong and original. I’m going to walk you through how I use this in my business to give you some working examples.
If you stick around to the end I’ve made you a template to use to make your own strong personal brand.
The 5 Themes of You
My method is to always begin with the 5 themes of you. These are themes that you can use to create personal storylines that enhance your overall business message.
The rule is that they have to be 100% honest and true about you. Fake this bit and the cracks in your personal brand show pretty quick.
The beauty of having 5 different themes is to keep your audience entertained and to keep the part of yourself that you don’t want the world to know about guarded and protected.
6 Steps To Build A Strong Personal Brand When It Feels Uncomfortable
This is where a lot of people feel uncomfortable about being personal. They think that they have to share all of their life all of the time. Not only is that exhausting to you, but it can also open unplanned cans of PR worms that may damage the strength of your personal brand.
THEME 1: Suki The Cat
If you join me on INSTA, you will see Suki is a regular feature.
She is The WORST employee with tonnes of sass & shade. I cannot get enough of it. I love it!
THEME 2: Cocktails
I love cocktails it's true. But this represents a LOT more for me as a theme. It’s about finding the colour in life. My endless quest for new fusion is fundamental to how I prefer to be creative. Its about embracing the joie de vivre of life. More is more.
THEME 3: Living the Vintage Life
I’m an old soul. I’m enchanted with old-school glamour. Whether it be the way I dress, using an old wives’ trick in my household or upcycling something old and unloved into something fabulous that speaks to the charm of days gone by.
I’m always going to go for a vintage approach. Timeless class and respecting the older ways being the best.
THEME 4: Travel & Adventure
In 2004 and again in 2007, I did the backpacker thing. It changed my life and understanding of the world significantly.
Now as a proper grown-up I’m still seeking the pleasure of wanderlust but with a comfy bed & clean working bathroom.
THEME 5: Proud & Responsible Feminism
It's incredibly important to me to play my part in educating our younger generations about the innate power female have and how establishing a fairer more balanced way of how we do things is going to be better for all of mankind in the future.
The BONUS Download To Help You To Build A Strong Personal Brand
I feel so strongly about honing the storylines within your Personal Brand I made you this. It's 100% FREE.
It helps you to get objective in the way you plot out your 5 Themes, you can take a copy of my download here. This is the exact same process I do with my clients when we are crafting the narrative of their brand strategy, or implementing that into a brand photoshoot.
Struggling with your Brand Themes?
You might be struggling with getting a handle on what your 5 main branding themes or values are. Without these, it can be a royal pain in the ass to come up with the right creative anchors to use in directing your content creation efforts.
I made this quick template to start organising your thoughts on this.
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How To Use Them To Build A Strong Personal Brand
Using these 5 themes on a continual basis in my business communications means that over time I can get into a lot of detail about them with my followers.
Sharing my thoughts and feeling about each of these 5 themes is a great way to add a more personal angle when I’m doing promotional campaigns in my business. It also opens up a lot of scope to news jack: Jumping in with my tuppence worth when a world event occurs outside of branding creative and photography.
This is exactly why all of my themes are about my life and not what I do as a Creative Swiss Army Knife.
What I Won't Share
I’m not comfortable with talking to the world about my relationship, I find the majority of political issues and how quickly they can escalate online to be far too risky to use in my personal brand. So, it’s 100% off the table.
I'm not really that bothered about sports so don't wish to align any of my business with the heated topic of competition in this way.
I have my own feelings and personal experience with religion. I want that to remain private and completely disconnected from how I choose to make a living.
Batch Creation
When I’m batch creating content on my main social media platform Instagram, I have these 5 themes fully mapped out. Every year I update how these themes have changed for me so that I can plan ahead and keep it authentic. Make sure to download your copy of the template and let’s get your brand strength flexing together!
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Important Side Note
Don’t forget to leave out your profession from your themes. They should always come in secondary to these aspects of your personal brand.
Timestamps for this Episode of #MwahTV
Go Deeper on Personal Brand Themes
If you are curious about how to further craft your Personal Brand themes, then you'll probably enjoy this episode of #MwahTV too.
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