Action your ideas more effectively with Dr Jo North


This time I chat to Dr Jo North about how to action your ideas more effectively.

In follow up to my shoot results episode last week with beautiful client Doctor Jo North, this week I sit down and have a really good interview conversation with her. We recorded this just after we wrapped on Jo’s photo session. Join us together in the Jam Jar Studio snug, where we got into a lot of detail talking about how anyone, doesn’t matter how big your business is, can make use of some of the things that Jo teaches to large and medium-sized organisations, in developing innovation and change, in a really coherent way.

We also discuss Jo’s plans for the new online element in her business. This is a really valuable interview to tune in to and watch right the way to the end if you are like me, and you’re not very good at implementing all of your different ideas, or maybe you struggle with prioritising which of your creative ideas you should do first, and which ones you should leave till later on. It’s also a helpful one if you are like Jo, if you are in Jo’s shoes right now, and you’re looking at how you can go about developing this new online element to your existing business.

I’m just watching @ideatime_bbp and @laurapcreative chatting about how to action your ideas more effectively #MwahTV. Click To Tweet


Here is a link to last week’s shoot results episode so you can see how the shoot unfolded with Jo.


Maybe you wanna start a membership, maybe you wanna start a subscription, maybe you know you wanna do something, but you’re not really sure about how to do it, or which thing should go with. This is the episode for you if you are in that position.


Let’s shoot back in time, to the interview!

L: Riddle me this, how do you pick the ideas that affect your bottom line, as an entrepreneur, and how, is there a clever way, like, to filter your ideas down? I know we’ve talked about how you’re storing them in an ideas repository. How do you filter them?

J: So, I think you’ve gotta test your ideas.

L: Right.

J: And validate your ideas, particularly when they’re about growth, and you’re thinking about doing things with customers. So, talk to your customers, ask them, you know, find out, really listen in to what your customers want, and make sure that you’re doing something that is really really relevant to your customers, you know, you’re solving something for them, that your idea is creating some sort of transformation for customers.

L: Right, that’s interesting.

J: There is the thing as well, that some, you don’t know for sure, that all ideas are gonna work. Because, when you’re innovating, by definition, you’re doing something that hasn’t been done before.

L: That’s right.

J: It might have been done before by somebody else, somewhere else, in a different time, but it’s never been done at that moment, by you.

L: How you’re gonna do it! Yeah!

J: Yeah, and that’s what makes it innovative.

J: So you’ve gotta, sometimes you’ve gotta try, and I’d say, always invest the minimum, in any new idea, do just enough, keep the investment low, and try and test fast, learn fast, and adjust, and as you go, really, rather than trying to get the perfect solution for any new idea.

L: Yeah, this is a mistake that a lot of digital entrepreneurs make, or people who are trying to get into the digital space, where they will slave away for hours, or weeks or months, on building a course, and then they try and take it to market, no one buys it, and that whole time’s been wasted.

J: Yes, and you know, I’ve made mistakes as well, and I’ve learned from those.

L: I know I have, yes!

J: We all have, haven’t we? So, it’s really, you know, get it out there, do something that’s good, good enough, test it, and then build, and improve from there, as you go. Yeah, so as you go into the marketplace with a view for feedback, and that whole idea around testing, that’s really helpful, thank you.


Hey, it’s me, back in the future. I am interrupting that conversation that I’ve just been in the middle of with Jo, to let you know that if you’re really enjoying this interview, and you found it really valuable, then you’re probably gonna really enjoy taking a look at this playlist.

This is where I share all of my client results with my real-life clients, but then where I interview them about all of the areas of their expertise. So if you’re enjoying this one, make sure you head over there next.

L: So thinking about the way that you work, especially with larger organisations when you’re dealing with a team, or a collection of people who you’re trying to get to collaborate, how, what’s the best way to go about getting them all on board for this great new idea that you wanna test, in a quick way, you wanna get fast results? How do you do that with a big group of people?

J: So, I call them innovation sprints. So, we get everybody together, and sometimes, you also need to involve other teams, it’s not just the team that you’re in.

L: Right.

J: It could affect other teams. So you get everyone who’s got an interest, or a part to play, together, and it’s about making them feel that they are actually part of it, that the ideas are coming from them, and the solution’s coming from them, ’cause those solutions do need to come from them. So we workshop together what is, you know, what do we want to create together? What does the endgame look like? Where are we now? And then, work on what the stages, through lots of creative techniques, what the stages we need to go through, in order to get there together, as a team. Accelerate it.

L: So it’s about that idea about building a sense of ownership, if you feel like you really, again, you might be a stakeholder, but if you feel like you’ve been part of bringing the whole recipe together, you’re gonna be that much more invested.

J: Definitely, and I think the worst thing leadership can do is sort of go away, go away and decide what the change looks like, and they go, “Da-dah!”. This is what we’re doing. “Here’s the change everybody.” And we’re supposed to go, “Yay.” you know, no. Actually co-create. Have the leadership have a sense of the direction, and the overall strategy, but actually co-create that change.

L: Co-creation, you heard it here first. So let’s wrap up then. How do people go and find out more about you? Where do you want people to come and say hi? Where can they find out more information about you? And what about the new arm of your business? Where do they go?

J: Straight to the website, which is

L: Okay.

J: And you’ll find you’ll be able to connect through LinkedIn, Instagram, Twitter, so social media, it’s all there. And there are also loads of free resources as well.


I would officially like to thank the following businesses for their support and contribution toward the results of this shoot.


Thanks so much for letting me film and shoot there! We really appreciate it.


You did an amazing job on Jo’s hair and makeup Kristina! I really appreciate it and Jo LOVED her different looks.


You can see more results from my beautiful clients.


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