Laura Pearman Logo

Buzztastic Headshots: Victoria Fleming

March 25, 2016


A Random Introduction

“Do you know Victoria?”

“Y’know Victoria?”

“Yeah…. Like Buzztastic

I swear, for the last 8-12 months these phrases were popping up in so many random conversations for me. We knew all the same people, everyone kept telling us separately that we’d really get on together, yet, we had never actually met in person.

I attended one of Victoria’s great webinars co-hosted with Jo Davison as part of their ‘Bloody Great Business’ collection. I was very impressed with what both of these ladies had to say, they really knew sales and business and some intricacies around the common pitfalls Small Business owners were -well- falling into!

THE FULL SCH-WHAMMY HEADSHOTS PLANNING

By the time we got to meeting up over lunch, we both had a tonne to chat about along with how we could help each other in business. Victoria is really a true expert in Sales.  Along with this, we hit it off in our mutual love of crafts, not beating around the bush and swearing.

Here is Victoria’s Headshot that she was using as a general fail safe for social media, on her site and when she was doing speaking gigs.

Headshot used embedded on a homepage example, Full Sch Whammy, Headshots, Buzztastic

Victoria’s Current Headshot greets you on her homepage. I think this is a lovely touch.

She told me she got this done when on the fly at an expo. It had served it purpose but was now out of date (expiry date is 24months MAX on a headshot in my view). It’s your basic bish-bash headshot. Victoria is now ready to start rocking the world with her business. Her headshot imagery now needs to reflect this.

Victoria’s New Headshot Wishlist

Our first metaphorical ‘step up to the drawing board’ produced the following needs:

– examples of her ‘at work’ delivering training.

– Non-cheesy (we agreed this current wave of women laughing whilst eating salad is truly nauseating).

– Keep her hairstyle.  Victoria likes a messy rock vibe when it comes to her hair, and she has a pet peeve when hairdressers have tried to change this in the past.

We both went off and agreed to come back to the drawing board again with some more research and ideas.  In the creative world this is also known as important ‘mulling time’.  I seriously plan in time for an idea to breath now in most of my projects.

Follow Up

In our second catch up on Skype we got to talking about inspirations and dug down a little deeper into looks.  Victoria found this part really tricky, but by sharing our screens and flicking through some other websites together I was able to get a rough aesthetic from her perspective.  For me, as a people person it’s always important to really get a true understanding of what a client likes and most importantly what they hate before we start work. Then we get into the emotional side of things…

Like it or not (and it’s usually the latter) we’ve had cameras pointed at us from birth. From being bare bottomed on the sheepskin rug at a few months old, to being forced to be happy on the school production line, we develop hang ups, bad habits, and a few issues. I never expected that I’d have to hone my psychology skills when I began my photography business but I think if you really want to help clients long-term instead of end up in that ugly list of traumatising “Where’s The Birdie’s”, you need to get to know your clients’ history with being photographed.

Deciding on Full Sch Whammy, Headshots

What came out of this element of things for Victoria was really just her preferences for how she would be perceived in the pictures. She didn’t always want to be super smiley, or mid laughing.  Yet, at the same time it most certainly was not appropriate for us to develop a sultry “smize” either.  Only after taking the time to talk through Victoria’s business goals and ideas did these obtuse requirements make sense.

We agreed that I would put a summary of our conversation into a mood board and I’d call in some experts from my team for a de-briefing meeting.

I wanted to show Victoria the benefit of shooting both in a studio set up and then out on location.  It was also important that I show an understanding and appreciation of her unique style.

VICTORIA’S BESPOKE HEADSHOTS MOOD-BOARD

Victoria Moodboard, Full Sch Whammy, Headshots, Buzztastic

Victoria’s Personal Headshots Moodboard.

MY TEAM

Stylist

On the team I selected Nichola English from The Wardrobe Provocateur. Nichola is an expert at pulling looks within brief and I knew that as Victoria had such a particular style, she would be able to listen and hear the requirement, then add in her own great flourishes to set it all off.

Hair & Make Up

I then chose Ashleigh Koefod from Diva Dust to be on board with both Hair and Make Up. I love being able to work with a multi-skilled artist like Ashleigh.  She too is also fabulous at knowing when to hold back, and when to go for it on the creative.

During our meeting Nichola had a few outfit ‘pulls’ at her fingertips and suggested ways to incorporate Victoria’s existing wardrobe with a few key new pieces.  Then she and Ashleigh planned some ways the outfits would work with make up looks and a gradually built up eye.  As these new ideas evolved we could bring these back to our mood board map and together keep -quite literally- on the same page.

THE FULL SCH-WHAMMY HEADSHOTS SHOOT

We began the shoot at Victoria’s office to get some shots of her at her desk and in “thinking”, “planning” and “listening” style poses.  These are all to be used around the new Buzztastic website, and will come in useful in slides, and perhaps in out of office notifications on email.

Victoria Fleming, Buzztastic Pre-Release, Full Sch Whammy, Headshots

SNEAK PEEK of an at desk shot.

Full Sch Whammy, Headshots, Buzztastic

I think this will be a great shot to use next to articles where Victoria has commented in publications.

We then made our way to our temporary pop-up studio that I had built into the route of our day out on location.  This was so much easier for where we were shooting.  Victoria had her first outfit change and we were set to begin the body of work in Studio Lighting.

Full Sch Whammy, Headshots, Buzztastic

Blow Your Own Trumpet!

Full Sch Whammy, Headshots, Buzztastic

Behind The Scenes. I have no idea what the joke was here at this point, but we certainly laughed A LOT! You can see here that Nichola and Victoria chose different glasses to go with outfits.

Full Sch Whammy, Headshots, Buzztastic

This was an off-the-cuff shot, but we’ve decided to keep it in the mix. Victoria does courses on helping Small Businesses levelling up in their sales. She said this moment felt like a Level up image.

Buzztastic, Full Sch Whammy, Headshots

A lot of people (including Victoria) felt unsure on what a stylist does on a shoot. You can see here Nichola is getting that pussy bow collar to sit ‘just right’ (over and over and over). This is a small part of it.

Full Sch Whammy, Headshots, Buzztastic

OWN. IT!

I think this shot is a perfect example of showing professional power in a female way.  You don’t have to be in a suit with folded arms.  The boys made that stuff boring YEARS ago!

Full Sch Whammy, Headshots, Buzztastic

Training Widgets

One Buzztastic service is to travel to companies and deliver Sales Training.  Victoria delivers training in really unusual and fun ways.  Its really important to her that prospective clients ‘get this’ from the outset, as its a ‘marmite situation’ (you love it or you loathe it).  Incorporating brand colours through the backdrops I used, and then getting Victoria to do something she would do with a giggle anyway gets a shot like this.

Full Sch Whammy, Headshots, Buzztastic

Look Change with more of a ‘built up eye’

Victoria LOVES glitter and butterflies, you can see here (above) that Nichola has incorporated a subtle butterfly on this awesome dress that Victoria’s husband bought her.

Full Sch Whammy, Headshots, Buzztastic

Rubiks?

With a studio set completed we packed down and headed outdoors to our next location.  I had a whimsical idea at the end of our planning session that Victoria have a bunch of tulips for this last bit.  She then told me that “that’s such a coincidence, they are one of my favourites!”.  There was a whole tulip back story.  She used to buy them for her office when she first started out on her own as it was all she could afford.

Out on Location

That was it, I had to have tulips!

Full Sch Whammy, Headshots, Buzztastic

Operation Tulip. Thanks Fleurt!

Ashleigh knows the area really well and suggested we head to nearby Fleurt to get the flowers.  So we popped by before getting the next set of shots.

We then headed to The Crafters Makery.  This is a beautiful shop, and Sara Jane works so hard to keep such lovely windows, and a gorgeous shop front.  We had agreed that this little piece of small business heaven would be a backdrop.

Full Sch Whammy, Headshots, Buzztastic

Behind the scenes. You can see Victoria had tried to sneak in an extra feather in her hair here.

Full Sch Whammy, Headshots, Buzztastic

Mission Complete!

We continued in the area getting some more in this set but were defeated by a billowing sea fret.  We had the finale shot to get that I had been getting some fun comments on over on Facebook in the lead up to Victoria’s session.  The Glitter Preparation.

FACEBOOK POST, Full Sch Whammy, Headshots

My sequin preparations Social Media share

While Nichola and I rebooted with some tea, Ashleigh and Victoria worked on getting a final, and more dramatic punk/fairy look together.

When the weather was improved, and we had some light left we completed this raucous set of shots.  Needless to say I was covered in the pot of sequins.

Full Sch Whammy, Headshots

Magic

On wrapping the shoot, the next phase of the Headshots began.  Now, if you have a planned out shoot, with everything running smoothly and to plan, you should be in a perfect champagne problem at this stage.

THE EDIT

That is where you have far more images than you need in the final cut.  Clients are often shocked by the ratio’s in this part of the process.  But the numbers of frames from a shoot dramatically decrease after you complete the following steps:

  • Backup, back up and back it all up some more.
  • Loose everything where the flash didn’t go off.
  • Ditch everything that isn’t in focus (even if it is the prettiest pose IN THE WORLD)
  • Loose the half blinks (this differs in who you are photographing)
  • Ditch anything thats going to create a ‘world of pain’ in photoshop.  For me this is where backdrops are not a certain way
  • Then you do the skilled eye draw.  Photographers do this bit rapidly.  We just know what the good ones are because we have this skill.

These steps above are the EDIT.  I call this the first pass edit.  Then I present the client with RAW images of what is left.  In Victoria’s case we still had an intimidating 245 images to go through.

CLIENT PREVIEW

Victoria got the preview of these files online so she could be flicking over them in-between meetings and as she is on the fly.  Then we booked up for a long lunch appointment to narrow things down together.  During this session I could help Victoria section off the images into the sets by outfit, by backdrop and so on, then we could narrow each set down.  She remarked how much easier this felt.  Before we knew it we were just in excess of the 45 final shots we were aiming for.

These specific shots were from a tight panoramic set we had shot in the studio set up, so it was something I was able to advise on how to visualise which would be the right option Victoria went for.  We agreed on the last image, and said that if her Graphic Designer was doubtful when it came to laying text on top of the image they would be able to reach me for alternate cropping of the image as needed.

THE RETOUCH

My retouch of the final images has been a clear set.  I like to be really organised when it comes to retouching, as I find it can be such a time drain.

My standard drill on all my work is to:

  • Crop it
  • Tone it
  • Balance the Light so the Collection is coherent
  • Sharpen

In addition to this standard level, I added in some selective blending, selective sharpening, and then tweaked the colour to bring the overall collection together a little more.

I also had some fun with some magical fairy dust at the very end.

 

What About You?

Why not explore your next headshot, by taking a look at all of the headshots services I offer.  I’m available to have a chat about it over coffee or cocktails, in a Face-to-Face (see the calendar below) or via Skype as my travel schedule allows.  You just need to tell me your drink of choice when you make your enquiry official.



What

Face-To-Face Meeting £150.00

Cyber Cocktail Meeting £25.00


All



Europe/London


Africa/Abidjan

Africa/Accra

Africa/Addis_Ababa

Africa/Algiers

Africa/Asmara

Africa/Bamako

Africa/Bangui

Africa/Banjul

Africa/Bissau

Africa/Blantyre

Africa/Brazzaville

Africa/Bujumbura

Africa/Cairo

Africa/Casablanca

Africa/Ceuta

Africa/Conakry

Africa/Dakar

Africa/Dar_es_Salaam

Africa/Djibouti

Africa/Douala

Africa/El_Aaiun

Africa/Freetown

Africa/Gaborone

Africa/Harare

Africa/Johannesburg

Africa/Juba

Africa/Kampala

Africa/Khartoum

Africa/Kigali

Africa/Kinshasa

Africa/Lagos

Africa/Libreville

Africa/Lome

Africa/Luanda

Africa/Lubumbashi

Africa/Lusaka

Africa/Malabo

Africa/Maputo

Africa/Maseru

Africa/Mbabane

Africa/Mogadishu

Africa/Monrovia

Africa/Nairobi

Africa/Ndjamena

Africa/Niamey

Africa/Nouakchott

Africa/Ouagadougou

Africa/Porto-Novo

Africa/Sao_Tome

Africa/Tripoli

Africa/Tunis

Africa/Windhoek

America/Adak

America/Anchorage

America/Anguilla

America/Antigua

America/Araguaina

America/Argentina/Buenos_Aires

America/Argentina/Catamarca

America/Argentina/Cordoba

America/Argentina/Jujuy

America/Argentina/La_Rioja

America/Argentina/Mendoza

America/Argentina/Rio_Gallegos

America/Argentina/Salta

America/Argentina/San_Juan

America/Argentina/San_Luis

America/Argentina/Tucuman

America/Argentina/Ushuaia

America/Aruba

America/Asuncion

America/Atikokan

America/Bahia

America/Bahia_Banderas

America/Barbados

America/Belem

America/Belize

America/Blanc-Sablon

America/Boa_Vista

America/Bogota

America/Boise

America/Cambridge_Bay

America/Campo_Grande

America/Cancun

America/Caracas

America/Cayenne

America/Cayman

America/Chicago

America/Chihuahua

America/Costa_Rica

America/Creston

America/Cuiaba

America/Curacao

America/Danmarkshavn

America/Dawson

America/Dawson_Creek

America/Denver

America/Detroit

America/Dominica

America/Edmonton

America/Eirunepe

America/El_Salvador

America/Fort_Nelson

America/Fortaleza

America/Glace_Bay

America/Godthab

America/Goose_Bay

America/Grand_Turk

America/Grenada

America/Guadeloupe

America/Guatemala

America/Guayaquil

America/Guyana

America/Halifax

America/Havana

America/Hermosillo

America/Indiana/Indianapolis

America/Indiana/Knox

America/Indiana/Marengo

America/Indiana/Petersburg

America/Indiana/Tell_City

America/Indiana/Vevay

America/Indiana/Vincennes

America/Indiana/Winamac

America/Inuvik

America/Iqaluit

America/Jamaica

America/Juneau

America/Kentucky/Louisville

America/Kentucky/Monticello

America/Kralendijk

America/La_Paz

America/Lima

America/Los_Angeles

America/Lower_Princes

America/Maceio

America/Managua

America/Manaus

America/Marigot

America/Martinique

America/Matamoros

America/Mazatlan

America/Menominee

America/Merida

America/Metlakatla

America/Mexico_City

America/Miquelon

America/Moncton

America/Monterrey

America/Montevideo

America/Montserrat

America/Nassau

America/New_York

America/Nipigon

America/Nome

America/Noronha

America/North_Dakota/Beulah

America/North_Dakota/Center

America/North_Dakota/New_Salem

America/Ojinaga

America/Panama

America/Pangnirtung

America/Paramaribo

America/Phoenix

America/Port-au-Prince

America/Port_of_Spain

America/Porto_Velho

America/Puerto_Rico

America/Punta_Arenas

America/Rainy_River

America/Rankin_Inlet

America/Recife

America/Regina

America/Resolute

America/Rio_Branco

America/Santarem

America/Santiago

America/Santo_Domingo

America/Sao_Paulo

America/Scoresbysund

America/Sitka

America/St_Barthelemy

America/St_Johns

America/St_Kitts

America/St_Lucia

America/St_Thomas

America/St_Vincent

America/Swift_Current

America/Tegucigalpa

America/Thule

America/Thunder_Bay

America/Tijuana

America/Toronto

America/Tortola

America/Vancouver

America/Whitehorse

America/Winnipeg

America/Yakutat

America/Yellowknife

Antarctica/Casey

Antarctica/Davis

Antarctica/DumontDUrville

Antarctica/Macquarie

Antarctica/Mawson

Antarctica/McMurdo

Antarctica/Palmer

Antarctica/Rothera

Antarctica/Syowa

Antarctica/Troll

Antarctica/Vostok

Arctic/Longyearbyen

Asia/Aden

Asia/Almaty

Asia/Amman

Asia/Anadyr

Asia/Aqtau

Asia/Aqtobe

Asia/Ashgabat

Asia/Atyrau

Asia/Baghdad

Asia/Bahrain

Asia/Baku

Asia/Bangkok

Asia/Barnaul

Asia/Beirut

Asia/Bishkek

Asia/Brunei

Asia/Chita

Asia/Choibalsan

Asia/Colombo

Asia/Damascus

Asia/Dhaka

Asia/Dili

Asia/Dubai

Asia/Dushanbe

Asia/Famagusta

Asia/Gaza

Asia/Hebron

Asia/Ho_Chi_Minh

Asia/Hong_Kong

Asia/Hovd

Asia/Irkutsk

Asia/Jakarta

Asia/Jayapura

Asia/Jerusalem

Asia/Kabul

Asia/Kamchatka

Asia/Karachi

Asia/Kathmandu

Asia/Khandyga

Asia/Kolkata

Asia/Krasnoyarsk

Asia/Kuala_Lumpur

Asia/Kuching

Asia/Kuwait

Asia/Macau

Asia/Magadan

Asia/Makassar

Asia/Manila

Asia/Muscat

Asia/Nicosia

Asia/Novokuznetsk

Asia/Novosibirsk

Asia/Omsk

Asia/Oral

Asia/Phnom_Penh

Asia/Pontianak

Asia/Pyongyang

Asia/Qatar

Asia/Qyzylorda

Asia/Riyadh

Asia/Sakhalin

Asia/Samarkand

Asia/Seoul

Asia/Shanghai

Asia/Singapore

Asia/Srednekolymsk

Asia/Taipei

Asia/Tashkent

Asia/Tbilisi

Asia/Tehran

Asia/Thimphu

Asia/Tokyo

Asia/Tomsk

Asia/Ulaanbaatar

Asia/Urumqi

Asia/Ust-Nera

Asia/Vientiane

Asia/Vladivostok

Asia/Yakutsk

Asia/Yangon

Asia/Yekaterinburg

Asia/Yerevan

Atlantic/Azores

Atlantic/Bermuda

Atlantic/Canary

Atlantic/Cape_Verde

Atlantic/Faroe

Atlantic/Madeira

Atlantic/Reykjavik

Atlantic/South_Georgia

Atlantic/St_Helena

Atlantic/Stanley

Australia/Adelaide

Australia/Brisbane

Australia/Broken_Hill

Australia/Currie

Australia/Darwin

Australia/Eucla

Australia/Hobart

Australia/Lindeman

Australia/Lord_Howe

Australia/Melbourne

Australia/Perth

Australia/Sydney

Europe/Amsterdam

Europe/Andorra

Europe/Astrakhan

Europe/Athens

Europe/Belgrade

Europe/Berlin

Europe/Bratislava

Europe/Brussels

Europe/Bucharest

Europe/Budapest

Europe/Busingen

Europe/Chisinau

Europe/Copenhagen

Europe/Dublin

Europe/Gibraltar

Europe/Guernsey

Europe/Helsinki

Europe/Isle_of_Man

Europe/Istanbul

Europe/Jersey

Europe/Kaliningrad

Europe/Kiev

Europe/Kirov

Europe/Lisbon

Europe/Ljubljana

Europe/London

Europe/Luxembourg

Europe/Madrid

Europe/Malta

Europe/Mariehamn

Europe/Minsk

Europe/Monaco

Europe/Moscow

Europe/Oslo

Europe/Paris

Europe/Podgorica

Europe/Prague

Europe/Riga

Europe/Rome

Europe/Samara

Europe/San_Marino

Europe/Sarajevo

Europe/Saratov

Europe/Simferopol

Europe/Skopje

Europe/Sofia

Europe/Stockholm

Europe/Tallinn

Europe/Tirane

Europe/Ulyanovsk

Europe/Uzhgorod

Europe/Vaduz

Europe/Vatican

Europe/Vienna

Europe/Vilnius

Europe/Volgograd

Europe/Warsaw

Europe/Zagreb

Europe/Zaporozhye

Europe/Zurich

Indian/Antananarivo

Indian/Chagos

Indian/Christmas

Indian/Cocos

Indian/Comoro

Indian/Kerguelen

Indian/Mahe

Indian/Maldives

Indian/Mauritius

Indian/Mayotte

Indian/Reunion

Pacific/Apia

Pacific/Auckland

Pacific/Bougainville

Pacific/Chatham

Pacific/Chuuk

Pacific/Easter

Pacific/Efate

Pacific/Enderbury

Pacific/Fakaofo

Pacific/Fiji

Pacific/Funafuti

Pacific/Galapagos

Pacific/Gambier

Pacific/Guadalcanal

Pacific/Guam

Pacific/Honolulu

Pacific/Kiritimati

Pacific/Kosrae

Pacific/Kwajalein

Pacific/Majuro

Pacific/Marquesas

Pacific/Midway

Pacific/Nauru

Pacific/Niue

Pacific/Norfolk

Pacific/Noumea

Pacific/Pago_Pago

Pacific/Palau

Pacific/Pitcairn

Pacific/Pohnpei

Pacific/Port_Moresby

Pacific/Rarotonga

Pacific/Saipan

Pacific/Tahiti

Pacific/Tarawa

Pacific/Tongatapu

Pacific/Wake

Pacific/Wallis

UTC



Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec


2018

2019

2020

2021

Mon

Tue

Wed

Thu

Fri

Sat

Sun

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

See More

You can head here to see more of my Headshots work in the gallery section of the site.