Brand Management Strategies | Build a STANDOUT Brand
29th January 2021 9th February 2023 / 4 minutes of reading
Watch This Episode of MwahTV About Brand Management Strategies
The best brand management strategies in this week's episode. Building a STANDOUT brand is something all the business gurus of today have touched on in their content creation and as another way for you to buy their latest product or programme. The ugly cousin of brand creation is brand management. Without this unsexy element, no brand can really succeed, and yet, it’s something no one seems to want to discuss. This irked your host Laura so she decided to face this ugly cousin head-on.
Join us as we re-cap Brand Management Strategies and how to use them to build a STANDOUT BRAND in your business”.
Laura here, it’s true, the impetus behind my making the episodes we’re going to look back at today is down to my own frustration with the top business guru’s choosing to keep the focus on the creative part of branding.
When actually the nuts and bolts and day-to-day is really where true branding magic really happens.
Back in Episode 1 in Season 3, I broke things down to show how Personal Branding is just one option in a branding strategy. Here we see why this type of branding is so appealing right now, but how it’s usually part of any successful brand evolution story.
This is a great one to replay if you don’t understand why everyone in your social media feed keeps on harping on about personal branding so much.
I enlisted the help of some exquisite guests who gave us even more insight into practical ways to manage our brands better. Naturally, we chatted over cocktails:
Pornstar Martini's & Hotter Content
Natalie Hailey taught us how to reinforce our chosen brand strategy through creative content. This works to generate traffic and leads to our businesses.
Louise Brogan joined us to work through the 4 different pillars approach she takes to implementing and managing brands on LinkedIn. I personally learned SO MUCH from this episode.
Managing our brands to STAND OUT is crucial. Everyday management needs to go into making a website into a powerful lead generation machine for our businesses. I asked Lyndsay Cambridge to share exactly how we can be doing this better. She also addressed the common pitfalls.
Brand Management Strategies & Enlisting A Brand Manager
On episode 7 we built on all of this new knowledge about the management of our brands. We took a real look at knowing when it’s time to enlist the support of a brand manager into your business. I got into a mini-rant about the mass misunderstanding of a brand guidelines document. This is a good one to revisit if you think this is a one-page summary of your colours and fonts. It’s not. I’ll resist the urge to get into a spin now. Just…. Go back and replay this one.
Come and explore my range of Brand Strategy services. Let's get you into a strategic way of brand building to make all efforts pay off at your pace and on your terms.
I then encouraged you to dial into your creative side. Using visual mood-boarding as a way to explore how to make your brand more creative. I was truly bowled over by how many of you reached out to me in response to this one. If you haven’t tried this technique out before for your business, replay this one next.
There are replay links to every one of these episodes to help you. Pick out exactly where you are at right now with your brand management. Replay the episode that suits your needs best.
01:42 - Natalie Hailey Cocktail Correspondent talking about Branded Content
01:52 - Louise Brogan Cocktail Correspondent talking about Branded LinkedIn
02:10 - Lyndsay Cambridge Cocktail Correspondent talking about Branded Websites
02:29 - Building on all of the above to create Brand Guidelines in your business
03:05 - Getting more creative with your brand by learning how to moodboard
Shall We Seal this With A Kiss?
When you sign up to receive my Sealed With A Branded Kiss emails you can expect to get to know me a lot better, to be on the list for my exclusive offers and bonuses AND you'll never miss another episode either.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.