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Case studies in branding | My Search for these 4 Businesses


WATCH THIS EPISODE OF MWAH TV ABOUT CASE STUDIES IN BRANDING

We’re Switching things up this time. I’m sharing an open call for some case studies in branding clients.

  • Are you one of these businesses?
  • Do you know a business that fits what I’m searching for?
  • And what are the benefits of becoming my brand strategy guinea pig?

I wanted to push my own fear factor with this as well, by fully documenting this with you from ALL angles!

I’ve just seen @laurapcreative #MwahTV is searching for businesses like you @yourfriend, @yourfriend and @yourfriend. Click To Tweet

CASE STUDIES IN BRANDING

By the end of this episode, you will get a clear picture of this new angle of content creation (scary honest content by the way). I’m opening up even more about the inner workings of my business and putting my money where my mouth is.

THE SEARCH BEGINS

I’ve split my search into 4 categories, but before we go into that let me fill in some gaps. Especially if you just started watching this after someone you know shared a link to this!

A QUICK BACKGROUND

If you’re watching this and you need a little background, about now in the episode is a great place to get you up to speed. Let’s do this now with a quick re-cap.

  • 2003 Degree in Marketing & PR – 2:1 if you’re interested.
  • 2006 Job in Financial Services auditing risk & compliance.
  • 2010 Degree in Commercial Photography – Top of my class if you’re bothered by that sort of thing.
  • 2012 Opened up Pearman Photography Studio.
  • 2015 Closed Pearman Photography Studio. Changed to Laura Pearman Photography & niched on-brand photography.
  • 2017 Took the business International.
  • 2020 Began new virtual services grounded in Marketing & PR. Rapidly tested branding & brand management, Virtual Creative Direction & Influencer marketing. Landed on Branding Strategy & Creative Direction.
  • 2021 Completed an intensive course on branding strategy as an applied service.

My longer-term goal & vision is to combine all of the aspects I tested into a much bigger business beyond just me. Back to case studies in branding today

BACK TO THE SEARCH

Like I said before, I have 4 different categories that qualify for this case study search. Let’s break into them in a bit more detail now.

CATEGORY 1: PRIVATE MEDICAL SERVICE BUSINESSES

WHY I’M SEARCHING FOR PRIVATE MEDICAL SERVICE BUSINESSES

Here in the UK we have NHS & private medical services whereas in the US everything is private. I will assume you’re able to adjust your understanding of this as I’m talking about this category based on where you live and what you’re used to. The main reason I want to include private medical services into this search is because this sector has seen some of the worst effects of the global pandemic. Continuing to be resilient and innovative in equal measures is going to create some radical new ideas about how this industry will return to a thriving existence. I really want to be a part of this time in history with the right business in this sector.

WHO FITS THE BILL

  • Private/Aesthetic focused Dentists,
  • Anti-Ageing / Skin Clinics,
  • Chiropractors,
  • Massage Therapists,
  • Alternative Wellness practices,
  • Opticians or Laser Eye Surgery Specialists,
  • Independent Private Medical Groups.

WHERE YOUR PRIVATE MEDICAL SERVICE BUSINESS IS RIGHT NOW

You have probably experienced a hit as a result of the pandemic, and you’re now looking to re-emerge with adapted services to return to flourishing as the restrictions ease off. You feel ready to look back on this time as a period where you innovated and how you reached a level of success you didn’t think was possible.

CATEGORY 2: FINANCIAL SERVICES BUSINESSES

WHY I’M SEARCHING FOR PRIVATE MEDICAL SERVICE BUSINESSES

Disruption is working really well with branding and new styles of service when it comes to the world of financial services. Like with most disruption patterns we are seeing explosive new brands popping up and then experiencing rapid growth. I would really love to help a smaller business bring that same explosive energy to their brand strategy to be a part of their story.

WHO FITS THE BILL

  • Book-Keepers,
  • Pension Experts,
  • Independent Financial & Estate Planners,
  • Accountants,
  • Private Investors,
  • Independent Mortgage Brokers,
  • Financial App Creator/Inventors or
  • Financial Services Software businesses.

WHERE YOUR FINANCIAL SERVICES BUSINESS IS RIGHT NOW

Maybe you’re about to enter into a round of investment pitching and you are not 100% that the way your brand strategy feels is not quite there yet. You’ll likely be a real fan of banking brands like Starling and Monzo, and you feel a frontier-like kinship with how these brands have shaken it up in your world. You want to be a part of that with your brand at this point in history.

CATEGORY 3: TECH-BASED SERVICE BUSINESSES

WHY I’M SEARCHING FOR TECH-BASED SERVICE BUSINESSES

I recently shared this episode about why the tech world feels really exciting to me. You can go and take a look at that here – and I’ll put a link to it below in the show notes for you. Essentially, I talk about how diverse this sector is and how rapidly that diversification is happening. It’s a time of exciting flux, especially for emerging tech service markets.

WHO FITS THE BILL

  • You created a new app
  • You built a type of software that caters to an emerging tech market like agri tech
  • Your business serves as a tech broker to help businesses innovate with the right technology
  • You operate in a more popular field such as wearable tech, or artificial intelligence.
  • Voice Expert for SEO

WHERE YOUR TECH-BASED SERVICES BUSINESS IS RIGHT NOW

Similar to the Financial Service businesses I’m seeking, you may be in a period of investment pitching and you know that to really excel with this you need to improve your brand. Maybe you just invented a completely new service that you know has growing demand, and you don’t know how to announce this innovation through branding to become better known and respected in your field. You could be in a place where you want to diversify but because this world is so rapidly changing you feel confused about whether your brand as it is right now is the right vehicle for you to do this in.

CATEGORY 4: LUXURY SERVICE BUSINESSES

WHY I’M SEARCHING FOR LUXURY SERVICE BUSINESSES

There is something wonderfully appealing to me about the art behind a luxurious service. The level of anticipation of a customer’s needs goes up a couple of notches as the level of luxury increases. Human behaviour on this level fascinates me so much. Striving to wow in new ways feels particularly innovative and extra creative to me. This is the crux of how a luxury service brand operates.

WHO FITS THE BILL

  • Private chef/nutritionist,
  • A personal trainer who offers both nutrition and fitness,
  • 121 Pilates or massage,
  • A life coach,
  • Private psychic,
  • Resilience coaching,
  • Exam prep or private academic tuition.

You are confident operating in the luxury area of your market. You offer exceptionally high-quality services, and you’re confident that your pricepoint justifies this.

WHERE YOUR LUXURY SERVICE BUSINESS IS RIGHT NOW

You probably had a thriving or predictable business before the pandemic. You’ve either been able to innovate and take what you do into a new virtual space during the last year of restrictions, or you decided to take this time out to reflect and re-build. It’s likely that you can see that either way your brand strategy needs to be modified or honed to respond to how you know your business has changed or needs to change.

THE CLOCK IS TICKING

It’s important to note the time-sensitive details of this offer.

HERE’S WHAT YOU GET FROM THE CASE STUDIES IN BRANDING SEARCH:

  • Significantly Reduced Rates. I’m doing all 4 of these case studies at a crazy 50% off. I will never be cutting prices like this ever again.
  • In-depth brand strategy consultancy. This happens through 2 intense sessions where I essentially work with you to pull your brand out of your mind and heart.
  • Robust Brand Guidelines. All of that work together is then interpreted into a robust brand guidelines document. You will be able to give this to any creative supplier you ever work with to make sure your brand continues to grow in line with our vision and our new strategy.
  • A list of Recommendations. You can choose to go off and apply for this work on your own. I’m happy to give you some guidance about how to do that. I’ll also offer you the option to continue working together so you can get more of my help doing this bit if you feel that is right for you.
  • Business Exposure through my online presence. You will be showcased like how my brand photography clients are showcased. Here on the show, in a blog, to my email list and to my network across social media. At no point do I reveal anything that is beyond your level of comfort, but it’s important to note that I will push you on this to share as much as possible online. Part of this is about documenting your honest experiences of the service. That content will be used on my sales pages and in my content.

WHAT’S IN IT FOR ME:

  • To create real authentic content about my new direction as close to real-time as possible.
  • Documentation of a complex and misunderstood practice.
  • Case studies in branding for my content.
  • Testing my work in different areas. Seeing if I can pick a favourite.
  • Firming up my processes and procedures that come with these services behind the scenes.

When I have found a business that fits each of these categories this offer will expire. If you want to know more about this you can visit www.laurapearman.com/open-categories-call to submit your interest in being included.

HOW IT WORKS:

Fill in the submission form here.

This will not lock you in, it’s simply an application of your interest in this case studies in branding exchange. I’ll then come back to you for us to set up a quick call no longer than 30mins.

We can see if we click and then talk about more details of how your case study can work. Link to that form one more time.

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