CREATIVE ANCHORING YOUR BRAND - THE MASTERCLASS
Adding the right creative for where your brand needs to go next
Figure out the right creative next steps for your brand
Frequently Asked Questions About Brand Strategy
We all have our strengths, don’t we? I’m not the best when it comes to complicated maths. In my 10+years of experience, I have found some of the most rewarding work comes from finding that opposites balance.
I find I can bring a lot of Creative-based value to people who personally identify as “not that creative”. I explain any jargon or flights of fancy in a way that you can understand and interpret every single step of the way.
Branding and in particular Brand Strategy is the midpoint between fanciful creative and practical use of creative. I think that is why I love providing this as a service so much. Most brand strategy projects actually begin with a LOT of facts and data research. This means that you can be confident that any creative "stuff" that we build together is actually underpinned by logic.
<Gives the peace sign and a knowing wink>. I got you!
Whilst it’s true, I have found that my perceived value is ranked higher by the non-creatives, I still love my creative brethren! It might be that you have found yourself in a place where you need an extra pair of hands to help you get your ideas out - or it could be that you know you need someone like me to help wield your creativity into a project that has a start date and most importantly an end date.
A lot of brand strategy is actually based on facts and data. It is this bit that my more creative clients avoid and find working with to be quite boring. However, without a solid underpinning to a brand, you will find that you are never able to be 100% confident in your brand's success, and it is this tiny kernel of doubt that will give you - the creative - enough of a push to go back and recreate everything from scratch again.
This is a common loop I have found a lot of my clients in. I can help you.
A Brand Strategy project includes the following main deliverable:
- A robust Brand Guidelines Document.
This is basically the bible of your brand and by having all of the rules of your brand properly thought out and documented in this way you find you can run your business a lot more efficiently. In order to complete this kind of document other deliverables need to happen they can include:
- Data analysis of exactly how your current brand is working for you. Exploring your Google Analytics, social media engagement, current client satisfaction.
- Analysis of your current business processes and procedures to see how this is upholding or damaging your brand.
- Interviewing staff, friends of the business, suppliers & colleagues. This is often surmised as "Stakeholder Interviews".
- Investigating your competitors and analysing their branding. This is often surmised as a competitor audit.
- Running you and your team through a workshop or small series of workshops to explore what you want your brand to become and why.
- Directing creative suppliers on your behalf. Speaking designer to your graphic designer for you.
- Codifying all of the findings from this project into simple graphics that explain your brand in simple terms.
Any brand strategy project is fully bespoke. This means the time it takes to complete is directly proportional to your business.
I explain this in more detail in this episode of Mwah TV:
As a general rule of thumb, most Brand Strategy Projects I have worked on take about 4 months. The biggest Brand Strategy Project I have worked on took a whole year.
Every Brand Strategy project is a different price. I like to prepare a bespoke scope for a new brand strategy project that is based on what we uncover in your Discography Call.
The reason the price is personal to you is that your business is going to be completely different to the next. I explain this in more detail in this episode of MwahTV:
Getting your business into this round of strategy projects will mean that you pay 20% less than normal.
The easiest way to explain Brand Strategy is to look again at the Watermelon Example I shared in the masterclass.
You can watch this episode of Mwah TV to see what I mean: