how do you choose the right photographer?

Watch This Episode of MwahTV About how do you choose the right photographer?

How do you choose the right photographer?

If you have never found your Headshots Photographer Lobster yet, then there is a strong chance you haven’t honed your selection skills. Let me help you out with choosing the right photographer.

Maybe you just booked someone because your biz bestie uses them?  Maybe you just followed your budget?  Or maybe you’re yet to hire a Professional because you just don’t know who to book!

Relax and breathe.

And Think Long-Term

Here is what you need to follow to find the photographer you want to keep around to help you document your entire business journey.  Right up till you’re accepting a lifetime achievement award from a hologram hero in your industry streamed on to the deck of your Private Island in a Galaxy Far far away.

Starting With

We’re going to start with things you need to look out for in a Photographer.  Then we’ll get to the lightning round of questions you need to ask the ones you’ve narrowed down.


STEP 1: Finding Your 3-5 Hot-List

Look to find 3-5 Headshots photographers whose work you like.  Whose work you can visualise making you look good and will compliment your style.

To get to this point you will need to do some research online.

You're Looking For...

  • A Website
  • That has at least one gallery of work on it
  • Ask yourself "do I like this?"
  • Does this work complement my style and how I want to look as a brand?
  • Is the work neat n tidy?  Are there signs of too much retouching?
  • Do they travel?  Can I get to them?

If you answer hmmm to any of these things, then move on, and find another contender.  These are all good marks of first-level professionalism and a great way to find your marmite.


STEP 2: With 3-4 Photographers

With a pile of 3-4 photographers who passed this first level of checks, now it’s a great idea to test the power of reputation.  To do this head onto the photographer's Instagram feed. Find an example you like featuring someone you feel is a bit like you and see if they have been tagged in the photo or in the caption bit below.

Then Seek Out A Qualified Recommendation

Then DM them. 

Ask them to give you their honest feedback about that shoot experience with the photographer.  You’re shopping around and you want to work with someone good.  

With very little to lose, that person is going, to be honest with you.  If you feel like the response is not that genuine then:


(as needed)


Let's Face It

Let’s face it we’re all pretty honest when someone asks us for impartial feedback. Chances are, a moment that either delighted us or ticked us off is the memory we now associate with that thing. So we will often recount this memory as a story when it pops up in conversation.

Before You Get Onto A Call With Your 2-3 Potentials

Get a sense of pricing.  If you can’t find this on the website, then make sure you get this information before you get onto a call with your photographer.

Do they have a brochure you can see before the meeting to prepare?

This is a great way to plan the way that your 3 calls can go.  You may really like the look of service A with Photographer A, but photographer B has a lot more choices in your budget range.  Go into your calls with this preparation done first.  If Photographer C is way out of your league then you may feel better saying this to them at the beginning of your call to see if there is anything they can do to offer you a lower price, and if not, end the call to save everyone’s time.  

Download a copy of my latest brochure here

If you're interested in finding out more about my approach to Brand Photography and Branding Strategy, a great way to do this is to download the latest copy of my services.

This way you will have everything to refer back to in one place.

To get this download, just pop your details in here and I will email you a copy straight away

Now it's time for a call

At this stage, you are still looking to get a sense of if they are a good fit.  Ask them for a meeting or a call to talk through your ideas.  I don’t usually have the space to go and meet with a new customer in person, but I will always make time to have a video call with them.  This is a lovely way to get a sense of the person.

  • Do you like them?
  • Do you feel at ease with them?

If you are confident to enter into the Lightning Round with them ON THE CALL, you can go straight into it.  But if you lose your bottle about being so confrontational you can simply follow up your getting-to-know-each-other call with these lighting round questions.  

The Lightening Round

Before committing to placing a booking, ask these questions.

How Many Professional Shoots Have You Done So Far in your career?

This is going to help you determine if their pricing and skill level are right.

Take A Look At My Business Tell Me What You'd Suggest To Help Me Show The Best Me With You. Do it! Do It Now!

This is going to test their creativity.  Are they overflowing with ideas you like? or, were they unable to pique your appetite?

Not all photographers can perform like seals on command so some may ask for a little time to gather their thoughts.  It's fine to agree to circle back to this next week.

Do You Work Regularly With Other Suppliers?  Who Are They?

If this didn’t come up in your initial chat then it’s a good idea to find out if you are buying into a well-thought-out service or if you are going to have to bear some of the heavy lifting when it comes to the logistics and organisation of booking hair people, makeup artists, a stylist and so on.

Where Did You Study Photography? When Did You Graduate?

Ok, so I’m a snob on this.  I really feel that the skills you learn from proper academics in photography make you a better photographer.  If they are self-taught use the answer to question 1 in your own judgement.

Can you prove you are insured?

If the answer to this is not a confident YES! I’ll send you my policy summary.  Then walk away.

Can I see the Booking Contract?

Again, if the answer is not a confident YES or “sure here is a link”. Walk away.

Will The Work Be Commercially Licenced To Me And My Business?

No professional photographer should tell you that you will get “all the copyright”.  Instead, you want to know that they have a system in place to grant you a licence to use your photography to make money in your business. 

(This is called commercial licencing).

Timestamps for this Episode of #MwahTV

00:00 Episode Begins

03:34 What to look at on their website

05:27 Begin a Chat

05:58 Seek out a REAL recommendation

07:13 3 Calls

Disruptive Branding With Brand Photography

If you'd like to get more of a feel about how I show up as a Brand Photographer, come and take a look at this episode next.

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