Watch This Episode of MwahTV About How To Get The Most Out of Your Professional Headshots
This time I'm explaining ALL the ways how to get the most out of your Professional Headshots. Take a look at the full episode here:
Before we deep dive into all the ways, you can use your headshot, I want to begin by telling you that all of these tips are given in step-by-step detail in this nifty free guide.
You can download your own copy of my How to Maximise your Headshots Investment.
Use Your Headshots As An Identifying Tool
In its most basic form, your headshot can be used to show people what your face looks like.
The trick to remember here is that you make sure at any one given time ALL of your headshots match each other. Whilst it might not seem very creative or fun for you, especially when you have a bunch of great headshots, it is actually much easier for people to search you out if you have the exact same headshot on all of your social media profiles at the same time.
Remember it's about them, not about you. To make the best use of your headshot you can do this on each of your social media profiles.
Inside Your Business
On all of your online software that has an interactive element to it:
- In your Email System
- Your Email Marketing Software
- Your CRM System
- Internal Comms System
- Design Software System
- On your Website
- Inside your phone ID
Credibility
Your credibility starts to slip when you leave the same old headshot in these places for too long. Over time it starts to get a little crusty and off, like milk!
Inside my guide, I help you set up a 6 monthly overview to make sure you update your headshot to keep eyes on you across social and make the best use of your headshots in the right kind of cycle.
Download a copy of my latest brochure here
If you're interested in finding out more about my approach to Brand Photography and Branding Strategy, a great way to do this is to download the latest copy of my services.
This way you will have everything to refer back to in one place.
To get this download, just pop your details in here and I will email you a copy straight away
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To Make You More Money
Making money from your headshots is actually a lot easier than you may think. In my guide, I break this down into 3 sub-categories.
Your Products
On your book cover or inlay, On your E-Book, with the delivery of your physical products, and on your packaging.
Through Service Delivery
In your next course, In your next event, promote your new service.
Lead Magnets & Campaigns
Showing up as you inside your online promotions makes everything so much more personal. You can see how I do it in this guide. But you’re going to have to download it.
With Your Agent
You might have an agent in your line of work. If you speak professionally, or you charge a fee to appear within your industry your agent WILL thank you if you keep their stock of your headshots replenished.
Max-Out Your Photoshoot
People still love the #bts or the Behind The Scenes. I make a point of making all of my photoshoots their own kind of viral sensation. You may have seen one of my behind-the-scenes episodes here.
Or, me chatting with my clients after a shoot has wrapped here.
In addition to that, I coordinate all of the social buzz for my clients so that they can get as many social media eyeballs on their session.
Doing this in the right way makes your shoot day out of the office, missing work and spending money into THE KEY marketing event on your content calendar.
If you are doing this yourself, it’s very easy to make sure you are catching some Insta stories of the day. We take this up to another level by synchronising posts and live feeds for maximum effect.
Timestamps for this Episode of #MwahTV
See My Shooting Style in action
If you'd like to see my style and approach to shooting, why not head here next?
This includes all of that Behind-The-Scenes action I just mentioned.
Shall We Seal this With A Kiss? 
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