13th November 2020 5th October 2022 / 2 minutes of reading
Watch This Episode of MwahTV About My Guide To Influencer Marketing
In this episode of Mwah TV, I want to share my guide to Influencer Marketing with you. In the next few weeks, Iβm going to be going into more detail about the power of Micro-Influencer Marketing Strategy. But before we do that, I thought it made sense to share a solid introduction to this.
Iβm also going to reveal a not-so-secret mission Iβve set for myself when it comes to wielding my own micro-influence.
Influence within a marketing strategy has been around for a lot longer than you may think. Itβs not just an Instagram thing. Iβll be talking about influence marketing through ancient history next week.
Itβs essentially:
βAdopting the trust and following an influencer has in the world to strategically recommend your product or service in a positive way to their fanbase. Sometimes in exchange for money or bonusesβ
LAURA PEARMAN
With Metrics
Now that we live in a world where the metrics are a lot easier to understand behind an influencers influence (through social media), strategically getting your brand in front of your target audience is becoming more accessible to much smaller businesses, than before social media, would never have had the budget to:
Reach out to a person of significant influence to begin an influencer marketing campaign.
Find an Influencer who is the perfect best fit for their brand.
Measure how successful all of this time and energy and investment returned sales.
If you want to talk about assessing the right micro-influencer to help grow your sales and brand then a great place to begin is by booking a Cyber Cocktail with me.
Influencer Marketing Throughout History - Before The Gram
You might like to take a look at this episode of Mwah TV, where I explore how Influencer Marketing and Influencer existed in hugely powerful ways before the internet, social media and THE GRAM.
When you sign up to receive my Sealed With A Branded Kiss emails you can expect to get to know me a lot better, to be on the list for my exclusive offers and bonuses AND you'll never miss another episode either.
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