IS IT TIME FOR YOU TO COME OUT FROM BEHIND THE FACELESS LOGO?
There was a time not so long ago when being open and honest about being a freelancer had detrimental connotations about how you were unemployable, the square peg unable to fit into the round hole of normalcy and "true professionalism".
Honey. Those days are GONE!
Hiding the smallness of you in your business is now a thing to be proud of. Finally, the market has caught up to the joy there is in working with a fast-paced entrepreneur who really appreciates every.single.penny spent.
A huge part of this mass-market shift into buying local and trusting the small business is that buyers LOVE to fall in LOVE with the adventures of the people behind the thing they need, or the service they've procured.
For the entrepreneur who knows that client loyalty is a must, this means coming out from behind the ole corporate-centric look of their business, and sharing more of themselves and why they do what they do.
The best place to begin this level of documentation is by taking full advantage of using Personal Branding strategies.
This starts with photography that is way more than just headshots.
PERSONAL BRANDING > SUPERFANS
Explaining your behind-the-scenes story of how you do what you do and why you do it so well is where marketing goes from "keeping up with the Jones'" to powerfully evoking a strong emotional response to you and your business.
LOVING & REPELLING
I'm willing to bet your favourite cocktail that if you are an entrepreneur who has been in business for 2 years or more that you have experienced the client/customer from hell.
Y'know the one, the one who demanded more time (that you were unable to bill for), the one whose indecision cost you precious time away from other clients & your family, the one who delayed paying you and then made you feel like you were in the wrong for chasing the invoice.
One of the most beautiful things about beginning to rock the personal brand is that by explaining who you are you are positioning yourself in a divisive way within your market. In short, you repel those nightmare clients away from you, and by default attract the ones that "get you", the ones who will upgrade because they see the value, the ones that pay you on time and keep on coming back for more.
INVESTMENT = SUPERFANS
Building your tribe, creating community, whatever you want to call it, will always result in business that feels so much more beautiful and joyful for all those involved - especially you!
This is possible to do in ALL industries. Let's attract your superfans!
OR, IF YOU DON'T KNOW WHERE TO BEGIN...
Let me help you make the right decision. To get the ball rolling on your next headshots session, and to see if we are a good fit together we need to begin with a Cyber Cocktail Appointment.
This is a no-obligation Online Chat together.
And it's B.Y.O
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