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When the time is right And Why you should start building your personal branding visual assets

Ready to be seen as the go-to in your industry? Here's how personal branding photography can have a major impact on your bottom line

Photo Shoots

CLIENTS SERVED

years in business

EXPERIENCE

at least
miles travelled

TRULY INTERNATIONAL

IS IT TIME FOR YOU TO COME OUT FROM BEHIND THE FACELESS LOGO?

There was a time not so long ago when being open and honest about being a freelancer had detrimental connotations about how you were unemployable, the square peg unable to fit into the round hole of normalcy and "true professionalism".

Honey.  Those days are GONE!

Hiding the smallness of you in your business is now a thing to be proud of.  Finally, the market has caught up to the joy there is in working with a fast-paced entrepreneur who really appreciates every.single.penny spent.

A huge part of this mass-market shift into buying local and trusting the small business is that buyers LOVE to fall in LOVE with the adventures of the people behind the thing they need, or the service they've procured.

For the entrepreneur who knows that client loyalty is a must, this means coming out from behind the ole corporate-centric look of their business, and sharing more of themselves and why they do what they do.

The best place to begin this level of documentation is by taking full advantage of using Personal Branding strategies.

This starts with photography that is way more than just headshots.

PERSONAL BRANDING > SUPERFANS

WORDLESS STORIES

Explaining your behind-the-scenes story of how you do what you do and why you do it so well is where marketing goes from "keeping up with the Jones'" to powerfully evoking a strong emotional response to you and your business.

LOVING & REPELLING

I'm willing to bet your favourite cocktail that if you are an entrepreneur who has been in business for 2 years or more that you have experienced the client/customer from hell.

Y'know the one, the one who demanded more time (that you were unable to bill for), the one whose indecision cost you precious time away from other clients & your family, the one who delayed paying you and then made you feel like you were in the wrong for chasing the invoice.

One of the most beautiful things about beginning to rock the personal brand is that by explaining who you are you are positioning yourself in a divisive way within your market.  In short, you repel those nightmare clients away from you, and by default attract the ones that "get you", the ones who will upgrade because they see the value, the ones that pay you on time and keep on coming back for more.

INVESTMENT = SUPERFANS

Building your tribe, creating community, whatever you want to call it, will always result in business that feels so much more beautiful and joyful for all those involved - especially you!

This is possible to do in ALL industries. Let's attract your superfans!

WHEN IS IT TIME TO BEGIN WITH PERSONAL BRANDING PHOTOGRAPHY?

Personal branding photography is not for everyone.  In my 8 years as a photographer, I've found that there are some common traits with the entrepreneurs who make the move to go more personal with their business messaging.

More often than not, entrepreneurs have been in business for 2 or more years.  They've survived that initial fight for survival that we all go through in the first two years of trading.  In that same time they've figured out exactly which piece of the market share they sit in, and, they've experienced those nightmare clients or customers I just mentioned above.

Another interesting commonality is the sense of entrepreneurial freedom.  Maybe you began delivering yoga classes in your neighbourhood but you have big plans to launch your own line of yoga workout clothes, host a yogic podcast AND then launch a recipe book all about zen food?  A desire for freedom to expand into new markets but remain known for who you are is one of THE best excuses to explore personal branding.  You are the umbrella, and your range of businesses and sub-brands are tied together by you underneath.

WAYS TO SHOOT PERSONAL BRANDING PHOTOGRAPHY TOGETHER

Just getting started?

PERFECT FOR YOU IF...

Your budget is limited | Personal Branding is new to you | You want to widen your network

Announce Yourself

PERFECT FOR YOU IF...

You want to make a splash in your industry | You're levelling up into the expert arena | It's important we show different angles or sides of what you do

Doin' it up right

PERFECT FOR YOU IF...

You are launching a new element/service within your brand | We need to shoot in different locations | Working with the Fox Force 5 Team fills you with excitement

OR, IF YOU DON'T KNOW WHERE TO BEGIN...

Let me help you make the right decision. To get the ball rolling on your next headshots session, and to see if we are a good fit together we need to begin with a Cyber Cocktail Appointment.

This is a no-obligation 30min Online Chat together.

And it's B.Y.O

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