20th September 2019 11th March 2023 / 7 minutes of reading
Watch This Episode of MwahTV About professional headshots do's and don'ts
It’s hard to know what the right things are and the wrong things are when it comes to headshots. I’ve compiled a quickfire list of 10 Professional Headshots Do’s and Don’ts to set you straight on a path towards headshots success.
1. Lighting Professional Headshots Do's and Don'ts
Do
Make sure you have at least a couple of shots with a clear view of your face without shadows. We need to see your full face in your profile-sized shots.
Don't
Don’t get addicted to retouching. Especially with lighting.
Wear the same amount of makeup as you do on a daily basis at the beginning of the shoot. Then have a more polished version of yourself in the mix later on in the shoot.
Don't
Plan on wearing no makeup. Your skin tone, your pores, and every little flaw are highlighted under professional lighting or harsh sunlight.
Even if you’re a macho dude throw a little pore minimiser on.
I promise you that you will thank me for it later.
Wear a layered look. It’s always a good idea. This means with clothes, as well as with the depth of field like in your hair and pose.
Don't
Stick to blanket colour washing because it’s the colour in your logo.
This can come out really flat and "blah" in the final options.
You can look up the principles of a Triadic or Analogous palette to find the right colours that will enhance your main brand colour.
Darker colours usually look good in your clothing on a headshot or Brand Photo session. This is where knowing your skin tone is key. You can hire a stylist to help you figure this all out. This is sometimes called “getting your colours done”.
4. Fabric Know-How Headshots Do's and Don'ts
Do
Wear 100% natural fibres in your clothes as much as possible. You need to be aware of graininess with the texture of fabric patterns and prints.
Don't
Wear all man-made fibres and expect the colours to be a perfect match later on in post-production.
They probably won’t look the same because of the way they are made and refract light.
More (Photography-Based) Guidance on What To Wear
If you can't swing working with a stylist to help you shop for or, shop and then dress you on your shoot, it is possible to take a DIY approach.
Here are my main tips and pointers on what to think about from a photography perspective.
If you're interested in finding out more about my approach to Brand Photography and Branding Strategy, a great way to do this is to download the latest copy of my services.
This way you will have everything to refer back to in one place.
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8. Branded Posing Photographer Headshots Do's and Don'ts
Do
Show your brand.
In acting “theatrical style” is serious. “Commercial style” is smiling.
But in a personal branded business you still need a bunch of emotions too, when you’re trading on your personality having just images of your smiling your head off, you run the risk of coming off as one-dimensional. If you have them, give your brand guidelines to your photographer in preparation.
Don't
Expect to feel entirely natural and at ease, in all of the poses your photographer asks of you.
Feeling full-on cringes is when you tell the photographer you don’t want to do that. But it’s totally normal to feel a bit awkward when you are not used to being photographed. Try to push yourself to the very edges of your comfort zone with the knowledge that more variety on shoot day leaves you with a lot more options when it comes to picking the final images.
9. Preview & Selection Photographer Headshots Do's and Don'ts
Do
Try and get a preview of a selection of the work in your service. This way you can pick out a good mix to ensure you can put the right shot in as many places as possible.
Don't
Let your family or frenemies destroy your selection process.
Take input from the people closest to you with a pinch of salt. I’ve seen this destroy client confidence in the past. You want to try and get more professional input on your selections.
Business colleagues, a mentor or a coach are going to know what you’re trying to achieve.
13:56 Professional Headshots Do's and Don'ts TIP10
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