Tools

A quick look in my Brand Strategy Toolkit

30th July 2021 31st January 2023 / 7 minutes of reading

Watch This Episode Of Mwah Tv About Brand Strategy Toolkit In this episode of Mwah TV, I want to share A quick look at my Brand Strategy Toolkit. Part of my attempt to explain in easy-to-understand detail exactly what I …

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laurapcreative

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Helping EXPERT Warrior Women In Biz to KICK ASS with building a brand as unique as they are.
💋 Host of #MwahTV
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laurapcreative

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Mar 16

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Let me introduce you to the amazing no holds barred, cut the BS @thejodavidson !!!

💋 Joining the dots up from #BrandingStrategy to application and implementation with #BrandPhotography.
💋 Creative Collaboration with @thewardrobeprovocateur, @smokegrenades, @lauraodditymakeup AND @BoardSchoolStudios.
💋 Some very impressive (and ruthless) editing input from the Digital Art BTEC Students @SunderlandCollege
💋 The support and collaboration of my #MwahTV team @videosundifficulted and @carriereagh
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#BrandPhotographerUK #BrandingPhotos #BrandStrategist #FemaleBrandExpert #Femaleinbusiness #Savvybusinesswoman #Herbusiness #Businessrulesforwomen #Fempreneurial #Herglobalnetwork #Womensnetwork #Sheconquers #Femalefoundercollective #Womenowedbusinessesrock #Buywomenowned #Womeninbranding #Femalebrand #Femalefoundersunite #Empowermentcoachingforwomen #Femalebusinessleaders #Womenownedbiz #Womenwithambitions #weslaytogether #slaynation #digitalwomen #worklikeawoman #femaleentrepreneurshipmovement ...

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laurapcreative

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Mar 10

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Really excited to show you this episode today. It contains ALL of my fave things:
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💋 An empowered Female Leader who is genuinely walking the talk @thejodavidson.
💋 Joining the dots up from #BrandingStrategy to application and implementation with #BrandPhotography.
💋 Creative Collaboration with @thewardrobeprovocateur, @smokegrenades, @lauraodditymakeup AND @BoardSchoolStudios.
💋 Some very impressive (and ruthless) editing input from the Digital Art BTEC Students @SunderlandCollege
💋 The support and collaboration of my #MwahTV team @videosundifficulted and @carriereagh
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LINK IN BIO TO WATCH IN FULL NOW
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#BrandPhotographerUK #BrandingPhotos #BrandStrategist #FemaleBrandExpert #Femaleinbusiness #Savvybusinesswoman #Herbusiness #Businessrulesforwomen #Fempreneurial #Herglobalnetwork #Womensnetwork #Sheconquers #Femalefoundercollective #Womenowedbusinessesrock #Buywomenowned #Womeninbranding #Femalebrand #Femalefoundersunite #Empowermentcoachingforwomen #Femalebusinessleaders #Womenownedbiz #Womenwithambitions #weslaytogether #slaynation #digitalwomen #worklikeawoman #femaleentrepreneurshipmovement ...

25 2

laurapcreative

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Mar 7

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The more advanced #socialmediametricsandanalytics to pay attention to AFTER you have used this.
Where the magic happens.

#brandbuildingoninstagram #brandbuildingonsocialmedia #socialmediainsights #socialmediametricsmatter #buildingmybusiness #buildingmybrand #femalebrandstrategist #womenownedbiz #femalebrandowner ...

18 1

laurapcreative

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Mar 2

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The 4 key metrics you need to pay attention AFTER USING THIS on your brand building efforts here on social media. #socialmediametrics #socialmediametricsandanalytics #socialmediametricsmatter #socialmediametricsthatmatter #socialmediametricsandanalysis #socialmediametricstracking #socialmediametricstomeasure #contentcreationtipsforsocialmedia #contentcreationtips #womeninbusinessuk #femaleownedsmallbusiness #femaleownedbrand #femaleownedbusinessuk #femaleleadershipjourney #femaleleaders #standoutforgood #standoutonline #buildingbossladies #womenonyoutube #standoutfromtherest #moneymindsetcoachforwomen #Brandmentor #upliftingwomenbusinessowners #MwahTV ...

18 1

laurapcreative

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Feb 24

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Here’s a Brand Content Time Saving Tip for Female Entrepreneurs.
You can grab the download FAST by taking a screenshot and using the QR code.
Or pop up to the latest episode in my bio for more details first.

#timesavingtip #timesavingtips #timesavingtipsforbusyentrepreneurs #timesavingtipsandtricks #timesavingtipsforfemaleentrepreneurs #contentcreationtipsandtricks #contentcreationtipsforsocialmedia #contentcreationtips #womeninbusinessuk #femaleownedandoperated #femaleownedsmallbusiness #femaleownedbrand #femaleownedbusinessuk #femaleownedtattooshop #femaleownedandoperated #femaleowner #femaleleaders #femaleleadershipjourney #standoutbrand #upliftingwomenbusinessowners #standoutonline #standoutforgood #womenonyoutube #MwahTV #buildingbossladies #vintageyoutuber #Brandmentor #moneymindsetcoachforwomen #standoutfromtherest #digitaleconomy ...

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laurapcreative

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Feb 20

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I was a little blue on learning about the step to remove lines from UK stores in the news back in December.
That strong smell always reminds me of Sunday night preschool week prep and getting my first pair of DM`s where I had to solemnly agree to "keep them in good nick" with my parents.

Official brand news comments blamed the intersection of buyer habits and huge lifestyle changes that occurred due to the lockdown (I`m guessing affected retail behaviour and wearing shoes).

But it all got me thinking about all the other nails in the coffin that may have preceded these events.

Here`s a trace back through time. With some salient points on how you can avoid this affecting your business.

#mondaywisdom #womenleader #femaleleader #workforyourself #brandingtips #femaleleadershipcoaching #businessbranding #authenticbranding #brandbuilders #smallbusinesslove #northernpowerwomen #WeArePower #Brandingandmarketing #Purposefulbranding #Strategicthinking #Brandingprocess #Beautifulbranding #Brandpsychology #Collectivecreativity #Purposedrivenbrand #Brandingyourself #Brandmessaging #Marketyourbusiness #Buildmytribe #Brandvalues #Brandspecialist #Brandstrategies #Brandstrategistforwomen #Diybranding #Brandstrategyworkshop ...

19 4

laurapcreative

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Feb 16

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I firmly believe that all creativity can be split into 2 unmistakable processes y`know.
Yep - that`s a pretty big belief! And trust me when I say with conviction... I mean all kinds of creativity:
🎨 That sculpture freezes a single intense emotion.
🎨 That album you will play over and over and over and never get tired of.
🎨 The movie you think is THE movie to end all films.
🎨 The tailored blazer allows for your slightly larger left boob (without giving your secret away).

PROCESS 1 is about creating with an impetus in mind. This is where you can put most of your typical creative business problems. There is ALWAYS a deadline behind your need to be creative or to innovate to solve a problem.

PROCESS 2 is about being led by more of a quest. For many artists, this quest can never be defeated or actually met. But nevertheless is the driver behind beavering away into the wee hours, sometimes for years on end.

You can take practical action on "Sexing-Up" Your Creativity and Innovation abilities with my download.

It`s a workbook that you can use every single time you need to show up with a bit more creativity.

It`s like the A-Z roadmap of how to challenge yourself and your originality through the uniqueness of thought including:
💡 Every creative aspect a quality brand needs.
💡 How to get proactive about breaking fledgling ideas to make them way better.
💡 Lateral thinking processes galore!

LINK IN MY BIO

#innovationday #innovationnation #innovationliving #innovationmanagement #businessinnovation #impostersyndromeisreal #impostersyndrometips #bemorecreative #createinnovatemotivate #elevateyourbrand #elevateyourbrandtoday ...

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laurapcreative

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Feb 15

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Here`s exactly WHY I made my new FREE downloadable that shows you how to generate at least 53 amazingly powerful brand-building social media posts that can last you over the next year ahead. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#Femaleinbusiness #Savvybusinesswoman #Herbusiness #Businessrulesforwomen #Fempreneurial #Helpingyousucceed #Herglobalnetwork #Womensnetwork #Sheconquers #Femalefoundercollective #estateagentsofinstagram #estateagentsuk #estateagentlife #estateagentslondon #estateagentlondon #estateagentuk #realestatebranding #propertyentrepreneur #estateagentsmarketing #estateagentmarketing #womeninpropertynorthwest #womeninproperty #womeninpropertydevelopment #womeninpropertysouthwest #womeninpropertyinvestments #womeninpropertyandconstruction #womeninpropertyscotland #womeninpropertysouthwales #womeninpropertyedinburgh #womeninpropertylondon ...

26 2

laurapcreative

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Feb 10

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#inhaleexhale #inhaleexhalerepeat #notimetosleep #notimeforhashtags #socialmediaforbusiness #brandbuilders #brandbuildingbosses #Brandmentor #postideas #Elevateyourbrand #Brandingvlog #Brandingshow #worklikeawoman #femaleentrepreneurshipmovement #investmentplanning #investmentplans #investmentplanner #estateplan #estateplanningmom #estateplanner #estateagentsofinstagram #estateagentsuk #estateagentlife #estateagentslondon #estateagentlondon #estateagentuk #realestatebranding #propertyentrepreneur #estateagentsmarketing #estateagentmarketing ...

17 3

laurapcreative

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Feb 8

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Examples of 3 different #inspirationalbrands that have adapted to trends in order to remain timeless. Are you in a good position to adopt trends and last the rest of time? Don’t forget the BIG caveat from my previous reels tho. More on this in my latest episode which you can play in my bio now. 💋

#brandingexperts #growingmybrand #brandingtips #brandingstrategytips #brandingstrategies #brandingstrategy #femalefounderclub #femaleownedandoperated #femaleownedbusinesses #femaleownedsmallbusiness #wisdomwednesday #brandthoughtleadership #brandthought #mwahtv #trendchasing #brandingtrends #brandtrends #brandingtrends2023 #brandstrategymatters #brandingtipsforsuccess #buildyourbrand #obmlife #estateagentlife #femaleaccountant #womeninvesting #femalebuilder #insurancelife ...

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laurapcreative

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Feb 1

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3 BIG benefits when you take the leap into being more of a trendy brand. Don’t forget the BIG caveat from my previous reels tho.

#brandingexperts #growingmybrand #brandingtips #brandingstrategytips #brandingstrategies #brandingstrategy #femalefounderclub #femaleownedandoperated #femaleownedbusinesses #femaleownedsmallbusiness #wisdomwednesday #brandthoughtleadership #brandthought #mwahtv #trendchasing #brandingtrends #brandtrends #brandingtrends2023 #brandstrategymatters #brandingtipsforsuccess #buildyourbrand #obmlife #estateagentlife #femaleaccountant #womeninvesting #femalebuilder #insurancelife ...

16 0

laurapcreative

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Jan 25

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When to use a brand trend? Here are 4 great signs to wave the #Greenflag and GO FOR IT. If you know you don’t have any of these 4 Signs firmly in place, take a look at my full episode on #2023trends chasing here: https://youtu.be/-wjTLQxD02s

Some real talk for #uksmallbusiness

#brandingexperts #growingmybrand #brandingtips #brandingstrategytips #brandingstrategies #brandingstrategy #femalefounderclub #femaleownedandoperated #femaleownedbusinesses #femaleownedsmallbusiness #wisdomwednesday #brandthoughtleadership #brandthought #mwahtv #trendchasing #brandingtrends #brandtrends #brandingtrends2023 #brandstrategymatters #brandingtipsforsuccess #buildyourbrand #obmlife #estateagentlife #femaleaccountant #womeninvesting #femalebuilder #insurancelife ...

19 0

laurapcreative

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Jan 24

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I was listening to a podcast the other day that explained what the #lipstickindex was and how it works.
I mentioned this to a couple of business pals of mine who told me how helpful this was for them right now when it comes to:
💋 Product Development
💋 Their 2023 Planning
💋 Tweaking their Services

So I made you this.

Here is a quick rundown of why I think you should be seriously thinking about how you can capitalise on this in your #femalefounded #smallbusinessuk

(and yes, I do think it`s a little bit of an outdated term, but when you get into it you see why it`s called this, but is not limited to lipstick or cosmetics).

#Brandstrategytips #Brandstrategymatters #Businessbrandingtips #Brandstorytelling #Brandcommunication #Brandingstrategist #Brandconsultancy #Buildabrandyoulove #Buildyourbrandonline #Brandalignment #Brandmessaging #Marketyourbusiness #Highendhustlers #Buildmytribe #Brandvalues #Brandspecialist #Brandstrategies #Brandstrategistforwomen #Diybranding #Femaleinbusiness #Herbusiness #Businessrulesforwomen #Fempreneurial #Herglobalnetwork #Womensnetwork #Sheconquers #Femalefoundercollective ...

13 0

laurapcreative

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Jan 20

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EEEEEEEE LOOK!

ISSUE 44 - AVAILABLE FOR DOWNLOAD NOW

“In this Inspiration packed issue we open our Spotlight to creative Swiss army knife and #creativeagency owner Laura Pearman. This international #brandphotographer has BIG ambitions to be the creative amplification conduit for #femalefounders Businesses that are changing the world in our time. Her story of resilience, overcoming the odds, and 39 jobs (yes, really!) before she was 30 are just a tiny part of this fascinating, colourful and stunningly beautiful creatives ten-year journey.

But that`s not all; we`re taking you to The Women Inspired North East Awards, (@win.awards) with glittering event footage, wow-worthy winners and a LOT of dancing. PLUS, our international jet-setting team of Guest Editors have brought out the BIG GUNS for January with articles, tips and plans for you and your business well into 2023 and beyond.

ALSO:

Success in 2023, On Your Terms by @helena.zachariassen // Don`t Quietly Quit, Boldy Live! By @jkshaulis // Creating An Impactful Visual Brand With Your Style by @lisatalbot1 // Asking For Help 101 by @jennbaron // What Can We Learn From The Muppets by @just_hygge_ // How The F**K Do You Build Your Legacy When You Haven`t Got Time To Schedule A Bubble Bath This Week by @laurapcreative // Get Your Creative Juices Flowing by @clairewinteruk // Top 3 signs You Should Audit Your Website by @michellepontvert // That Girl Meets Shannon Rucker, Founder of Bag Crush by @iamthatgirlnatasha // A Night To Remember at The Women Inspiring North East Awards by@the_female_ceo_ // Ignite Your Intuition For Your Business by @ambila_nath // Planning To Generate Money In Your Business By @ilana_jankowitz // Coffee With A Female Rock DJ by @iamtriciascott // How I`m Ending The Violation Of My Social Media Inboxes In 2023 by @therapist_janinewirth // Paths, Confidence, Conviction & Certainty by Dino Tartaglia @successengineers // How Unresolved Trauma Can Affect Your Parenting by @marisa.sim // Why Increased Diversity Makes For Good Business By Clare McKeeve @talenthouse // 5 Things To Remember As We Say Goodbye To 2022 & Hello To 2023 by @iamtriciascott

… cont in comments 💋💋💋 ...

139 57

laurapcreative

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Jan 18

Open

Recognise any of these in your #smallbusinessuk right now?

If you do, then it is probably a good idea to stay AWAY from the #brandingtrends2023 this #newyear and instead focus on these missing pieces.

I’m in the DMs if you need to ask follow up questions.
Gimme a quick ❤️ if you feel focused on how you are growing your #smallbrandsuk

#brandingexperts #growingmybrand #brandingtips #brandingstrategytips #brandingstrategies #brandingstrategy #femalefounderclub #femaleownedandoperated #femaleownedbusinesses #femaleownedsmallbusiness #wisdomwednesday #brandthoughtleadership #brandthought #mwahtv #trendchasing #brandingtrends #brandtrends #brandingtrends2023 #brandstrategymatters #brandingtipsforsuccess #buildyourbrand #obmlife #estateagentlife #femaleaccountant #womeninvesting #femalebuilder #insurancelife ...

43 12

laurapcreative

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Jan 13

Open

Tell me in the comments, what is your theme for 2023 ahead?
💋 Are you the type of #businessowner who adopts a single word for the year? If so, what is yours for 2023?
💋 Do you prefer a theme or a certain outlook?
💋 Are you still making #newyearsresolutions?
💋 Do you prefer to do all of this type of thing at a different time of the year? If so, when?

My rebellion against #trendchasing is the inspo behind this latest episode of #mwahtv

If that strikes a chord for you, come and take a look!

#trend2023 #trend2023new #brandingtrend2023 #brandtrends #Brandmentor #Brandingshow #Brandingyourself #brandingstyle #brandingprocess #Brandalignment #marketingbranding #marketingbrand #femalefounders #femaleceo #femaleyoutuber #femalephotographer #Brandingandmarketing #Purposefulbranding #Strategicthinking #Brandingprocess #Beautifulbranding #Brandpsychology #Collectivecreativity #Purposedrivenbrand #Personalbrandstrategist #Brandingyourself ...

11 0

laurapcreative

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Jan 11

Open

See @jillhuskissonfitness’s reaction to the culmination of #creativedirectionbyme as a result of our #brandingstrategy project. Every oneof these ideas can be traced back to what we uncovered in the in-depth research. It is THIS HARD WORK that makes the magic part of #newideas easier and a LOT more effective.

You can see this #clientcasestudy in full thru the link in my bio. 💋

#creativedirection #fitnessbranding #femalefitnessbrand #btsfitness #creativebts #ukfemalefitness #femalefitnessinspiration #fitnessbusinessowner #fitnessbusinessmarketing #moodboarding #brandideation #brandingexperts #femalebrandingexpert #ukbrandingstrategist #ukbrandstrategy ...

26 1

laurapcreative

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Jan 11

Open

Too heavy a pour on one of these ingredients can create a unique set of problems when it comes to #growingabusiness. Take a look and keep on swiping to the end to see which ingredients you need to work on more and which you might need to cut back on for this next month ahead.

#Womenowedbusinessesrock #Buywomenowned #Confidencecoachingforwomen #Womeninbranding #Femalebrand #Femalefoundersunite #Empowermentcoachingforwomen #Femalebusinessleaders #Womenownedbiz #Womenwithambitions #weslaytogether #slaynation #digitalwomen #femaleentrepreneurassociation #worldwideteam #virtualagency #outsourced #womeninbusinessclub #worklikeawoman #femaleentrepreneurshipmovement #freelancefemales #femalephotographer #femaleproblems #femaleceo #femalehustlers #womencasual #womeninbizness #womenwithaplan #womenofimpact ...

28 0

laurapcreative

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Jan 6

Open

So it`s the New Year. If you`re considering what your big #PersonalBrand goals are ahead of you, this is going to help you get a lot more comfortable about putting yourself out there more WITHOUT worrying about oversharing like a reality tv star.

See which one fits well to showcase your expertise, or consider how you might mix and match these narratives.

FOLLOW FOR MORE TIPS LIKE THIS.

#originalbrand #originalbranded #originalbrands #brandchallenge #brandfeminism #femalebrand #femalebranding #femalebrandstrategist #femalebrandingshow #femalebrandexperts #femalebrandingspecialist #femalebrandcollective #femalebrandingexpert #Brandstrategytips #Brandstrategymatters #Businessbrandingtips #Brandstorytelling #Brandcommunication #Brandingstrategist #Brandconsultancy #Buildabrandyoulove #Buildyourbrandonline #Brandalignment #differentiation #Brandmessaging #Marketyourbusiness #Highendhustlers #Womenowedbusinessesrock #Buywomenowned ...

19 0

laurapcreative

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Jan 2

Open

Where strategy and lots of research meets creativity.

I loved @jillhuskissonfitness reaction to this stage of our #brandingstrategy project together.
See it now for yourself. You can see the full story in the latest episode of #mwahtv thru the vid in my bio now. 💋 ...

14 3

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