What do you need to prepare before running Facebook Advertising?

Watch This Episode of MwahTV Answering - What do you need to prepare before running Facebook Advertising

In this episode, I learn what do you need to prepare before running Facebook advertising with guest expert Sam Pilling from Bite Me Marketing. You can watch this here.

Meet My Guest Sam Pilling

I asked Sam Pilling to come on the show.

Sam is a Facebook Ads strategist. With a background in all kinds of advertising sales before she niched down into Facebook. I’m really lacking in confidence when it comes to Facebook Ads, and have heard so many horror stories about people losing crazy money on unsuccessful campaigns.

I find it really easy to find lots of information on how to build complex campaigns and ad sets, and it is pretty tricky to figure out how to get started without failing at the first hurdle.

So I asked Sam to give us all of her top tips on how to get going on Facebook Ads right now in the current climate. With minimal risk.

What Do You Need To Prepare Before Running Facebook Advertising?

Sam gave us these top tips.

  • PRECISE CUSTOM AUDIENCE DEVELOPMENT
  • USE THE ADS SECTION OVER THE BOOST POST SECTION
  • IF YOU GET THE £5 CREDIT GO FOR VIDEO VIEWS (this will help refine your custom audience)
  • IT'S WELL WORTH YOUR TIME MATCHING THE £5 CREDIT WITH £5 OF YOUR OWN MONEY TO GET A DECENT RESULT

On The £5 CREDIT Going Around On Facebook

Sam explained how right now with an international increase in social media use (as a result of everyone craving social interaction during lockdown) that Facebook is back in a surplus when it comes to ad space they can provide.  This is the first time this has been this way in years. That’s why we’ve seen a steady increase in the price of ad space on Facebook.

How To Capitalise on this now

With a surplus, the price of ad space is now a lot cheaper to buy. Making now a great time to get started with Facebook Ads.

Sam explained to me that the £5 credit feature has been available to businesses on Facebook for some time, and even though I just noticed this feature on my own pages, it was probably because I’ve been chosen thru the algorithm as a good candidate for ads.

Sam is Always Here To Help with your Facebook Ads

She offered readers of this blog and viewers of this episode this amazing opportunity. No matter how au fait you are with Facebook Ads, she can help you out.

Sam's Cocktail of Success

I asked Sam what her cocktail of success was. Here is the recipe.

Sam-Cocktail-of-Success1
  • Muddle some mint sugar together with a sense of humour
  • Plenty Ice
  • Very Generous glug of Rum
  • Topped up with a flirtation of soda water and a sense of perspective

Best Person To Be Stuck In An Elevator With

Sam had 2 people she wanted to be stuck in an elevator with.

Marissa Pier

Sam would like to strike up a conversation with Marissa about some shared contacts they have, then she would aim to chat in more detail about how she could help Marissa’s clients with their Facebook Ads.

And Alexander Dreymon

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Would She Do An Elevator Pitch?

No, she wouldn't!

Brand Foundation BEFORE Ads. Always!

If you want to double-check that your branding foundation is in place before giving Ads a try (which is the best idea by the way). I'm here to help you. A great way to begin with this is by booking yourself in for a quick FREE Cyber Cocktail chat together.

Timestamps for this Episode of #MwahTV

00:00 - Episode Begins

08:00 - Mapping out a campaign

19:00 - When you get given a credit on your account

28:15 - Sam's Cocktail of Choice

34:15 - Sam's special FB Group

This Became The Cocktail Correspondent Segment!

I regularly have special guests on the show in the format of Cocktail Correspondents. This is a more current example with my mentor Philip Van Dusen. Come and see how this evolved over time.

Shall We Seal this With A Kiss? 💋

When you sign up to receive my Sealed With A Branded Kiss emails you can expect to get to know me a lot better, to be on the list for my exclusive offers and bonuses AND you'll never miss another episode either.

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