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What do you need to prepare before running Facebook Advertising

WATCH THIS EPISODE OF MWAH TV

In this episode, I learn what do you need to prepare before running Facebook advertising with guest expert Sam Pilling from Bite Me Marketing. You can watch this here.

[Tweet “I’ve just seen @lpearmanphotos #MwahTV episode on what do you need to prepare before running Facebook Advertising with @bitememarketing. Well worth a look.]

MEET MY GUEST

I asked Sam Pilling to come on the show.

Sam is a Facebook Ads strategist. With a background in all kinds of advertising sales before she niched down into Facebook. I’m really lacking in confidence when it comes to Facebook Ads, and have heard so many horror stories about people losing crazy money on unsuccessful campaigns.

I find its really easy to find lots of information on how to build complex campaigns and ad sets, and it pretty tricky to figure out how to get started without failing at the first hurdle.

So I asked Sam to give us all of her top tips on how to get going on Facebook Ads right now in the current climate. With minimal risk.

WHAT DO YOU NEED TO PREPARE BEFORE RUNNING FACEBOOK ADVERTISING?

Sam gave us these top tips.

  • PRECISE CUSTOM AUDIENCE DEVELOPMENT
  • USE THE ADS SECTION OVER BOOST POST SECTION
  • IF YOU GET THE £5 CREDIT GO FOR VIDEO VIEWS (this will help refine your custom audience)
  • IT’S WELL WORTH YOUR TIME MATCHING THE £5 CREDIT WITH £5 OF YOUR OWN MONEY TO GET A DECENT RESULT

ON THE £5 CREDIT GOING AROUND ON FACEBOOK

Sam explained how right now with an international increase of social media use (as a result of everyone craving social interaction during lockdown) that Facebook is back in a surplus when it comes to ad space they can provide.  This is the first time this has been this way in years. That’s why we’ve seen a steady increase in the price of ad space on Facebook.

With a surplus the price of ad space is now a lot cheaper to buy. Making now a great time to get started with Facebook Ads. 

Sam explained to me that the £5 credit feature has been available to businesses on Facebook for some time, and even though I just noticed this feature on my own pages, it was probably because I’ve been chosen thru the algorithm as a good candidate for ads.

COCKTAIL OF SUCCESS

I asked Sam what her cocktail of success was. Here is the recipe.

  • Muddle some mint sugar together with a sense of humour
  • Plenty Ice
  • Very Generous glug of Rum
  • Topped up with a flirtation of soda water and a sense of perspective

BEST PERSON TO BE STUCK IN AN ELEVATOR WITH

Sam had 2 people she wanted to be stuck in an elevator with.

MARISSA PIER

Sam would like to strike up a conversation with Marissa about some shared contacts they have, then she would aim to chat in more detail about how she could help Marissa’s clients with their Facebook Ads.

AND ALEXANDER DREYMON

WOULD SHE DO HIS ELEVATOR PITCH?

No she wouldn’t!

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