What do you need to prepare before running Facebook Advertising?
8th May 2020 21st February 2023 / 4 minutes of reading
Watch This Episode of MwahTV Answering - What do you need to prepare before running Facebook Advertising
In this episode, I learn what do you need to prepare before running Facebook advertising with guest expert Sam Pilling from Bite Me Marketing. You can watch this here.
Sam is a Facebook Ads strategist. With a background in all kinds of advertising sales before she niched down into Facebook. I’m really lacking in confidence when it comes to Facebook Ads, and have heard so many horror stories about people losing crazy money on unsuccessful campaigns.
I find it really easy to find lots of information on how to build complex campaigns and ad sets, and it is pretty tricky to figure out how to get started without failing at the first hurdle.
So I asked Sam to give us all of her top tips on how to get going on Facebook Ads right now in the current climate. With minimal risk.
What Do You Need To Prepare Before Running Facebook Advertising?
Sam gave us these top tips.
PRECISE CUSTOM AUDIENCE DEVELOPMENT
USE THE ADS SECTION OVER THE BOOST POST SECTION
IF YOU GET THE £5 CREDIT GO FOR VIDEO VIEWS (this will help refine your custom audience)
IT'S WELL WORTH YOUR TIME MATCHING THE £5 CREDIT WITH £5 OF YOUR OWN MONEY TO GET A DECENT RESULT
Sam explained how right now with an international increase in social media use (as a result of everyone craving social interaction during lockdown) that Facebook is back in a surplus when it comes to ad space they can provide. This is the first time this has been this way in years. That’s why we’ve seen a steady increase in the price of ad space on Facebook.
How To Capitalise on this now
With a surplus, the price of ad space is now a lot cheaper to buy. Making now a great time to get started with Facebook Ads.
Sam explained to me that the £5 credit feature has been available to businesses on Facebook for some time, and even though I just noticed this feature on my own pages, it was probably because I’ve been chosen thru the algorithm as a good candidate for ads.
Sam is Always Here To Help with your Facebook Ads
She offered readers of this blog and viewers of this episode this amazing opportunity. No matter how au fait you are with Facebook Ads, she can help you out.
I asked Sam what her cocktail of success was. Here is the recipe.
Muddle some mint sugar together with a sense of humour
Plenty Ice
Very Generous glug of Rum
Topped up with a flirtation of soda water and a sense of perspective
Best Person To Be Stuck In An Elevator With
Sam had 2 people she wanted to be stuck in an elevator with.
Marissa Pier
Sam would like to strike up a conversation with Marissa about some shared contacts they have, then she would aim to chat in more detail about how she could help Marissa’s clients with their Facebook Ads.
And Alexander Dreymon
Would She Do An Elevator Pitch?
No, she wouldn't!
Fancy A Chat & Cocktail Together?
If you'd like to have a chat with me on this when it comes to your business, then why not book yourself in for a FREE no-obligation Cyber Cocktail?
It's B.Y.O. and I do my very best to agree on 3 clear and manageable actions to take forward on your own or with more of my help.
To find out how it works and pick out your time, click here.
I regularly have special guests on the show in the format of Cocktail Correspondents. This is a more current example with my mentor Philip Van Dusen. Come and see how this evolved over time.
When you sign up to receive my Sealed With A Branded Kiss emails you can expect to get to know me a lot better, to be on the list for my exclusive offers and bonuses AND you'll never miss another episode either.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.