What is a personal brand and why is it important for a business owner?

Watch This Episode of MwahTV About What is a personal brand and why is it important for a business owner?

In this episode of Mwah TV, I want to get absolutely clear on what a Personal Brand is and why it’s important for the majority of business owners today. From my research on this episode, I can tell you that this is a very misunderstood part of branding. It seems like Personal Branding is a buzzword being thrown in to sound trendy and cool.

What Is A Personal Brand?

Let’s make sure that you get why a personal brand approach works and clear up the common confusion right now.

Most commonly, a personal brand is recommended to any business owner who defines themselves as the face of their business – They ARE the business they’ve created.

Traditionally this is the case for anyone who performs the service they deliver:

  • Photographer,
  • Mechanic,
  • Hairdresser,
  • Insurance Broker,
  • Estate Agent
  • and on and on.

More sophisticated is the use of a personal brand behind a product. The Dyson Vacuum cleaner is a great example of this. We all know that James Dyson is the clever inventor of the line of Dyson Vacuum Cleaners. Mercedes Benz has a personal origin too.

James Dyson - Photograph © HK Tatler Magazine
James Dyson - Photograph © HK Tatler Magazine

Emil Jellinek was an entrepreneur who worked with the Daimler Motors Corporation and helped create the Mercedes 35hp in 1900. Jellinek named the new cars after his daughter Mercedes Jellinek and trademarked the Mercedes name in 1902.

But, we know since then, this brand has evolved away from the personal touch with the addition of Benz in 1926.

 

merc-brand-evolution

In A Crowded Market

Using the strategy of a personal brand in a crowded market is often the best option.  Trading on the unique benefits you bring to your product or service through your personal and professional life experience is after all what makes you different from the other brands who operate in your market share.

In simple terms, this means people who do the same thing you do at the same quality and a similar price as you.

Crafting differentiation in this way is how you remain unique both more consistently and for a longer period of time.

Operating As The First To Market

Why it’s a clever idea to adopt it even in an uncrowded market.

I’d go as far as to say that even if you know your business operates in an uncrowded market, taking the personal branding approach is a safe bet. Perhaps you are the first person to offer a really new service. Trading on being the first is great. But that only works up to the point when others begin to set up camp. When your direct competition starts doing the same thing you do for a similar price the original stops mattering.

Think of brands like:

OLD-BRANDS

In marketing terms, this is known as The First Mover Disadvantage.

Want To Talk About Your Personal Brand With Me?

If you'd like to have a chat about how you think your personal brand is or isn't evolving a great way to see if I'm the right fit to help you out is to book yourself in for a FREE Cyber Cocktail.

Timestamps for this Episode of #MwahTV

00:00 - Episode Begins

00:36 - What is Personal Branding?

01:15 - James Dyson Example

01:40 - Mercedes Example

02:00 - Operating in a crowded market

02:45 - Operating as the first to market

Up Next

Have you ever used the technique of moodboarding when it comes to helping you get clarity on the strategy behind how you are building your brand? This is a great episode on how to do it right, and how to find a way that suits you best.

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