WATCH THIS EPISODE OF MWAH TV ABOUT WHAT IS PERSONAL BRAND MANAGEMENT
So, you have done the prep, you have the guidelines, what’s next in building your Personal Brand and Empire? In this episode of Mwah TV I’m ranting about how to ensure all of your personal brand values are managed every single day in your business. Let’s go!I’ve just seen @laurapcreative #MwahTV episode on Personal Brand Management. I finally understand BRAND GUIDELINES! Click To Tweet
DIVERSIFYING AS A RESULT OF LOCKDOWN
Over the summer months I embarked on a research project for my business. As all of my photography work was on hold I wanted to see what the demand was for the other skills I bring to the table. The first thing I looked at was Brand Management.
This is something I get into rants about with my creative supplier buddies. A lot of us find it infuriating when it goes wrong. And trust me when I tell you.
SO MANY BUSINESSES GET IT SO WRONG! SO OFTEN!
BAD BRANDING MANAGEMENT
A couple of ranty examples to explain what I mean. Some of these may be happening in your business right now with your personal brand management (or lack thereof).
THE “EDGY” BRAND OWNER
One of your brand values is that you are a bit edgy. You have decided to bring out your particular penchant for the Brit-pop era in your branding.
So you have lots of union jack influenced colour ways.
You document how you are still a rebel even though you are in your 40’s by sharing selfies of you in your bucket hat that you’ve worn to Glastonbury 6 times. It now makes your kids cringe when you bring out by the pool on holiday.
BUT! When I tune into your podcast you have NO musical references, sound effects that match this. In fact you have a terrible sample sound American voiceover introducing me to your next show.
THE “GIVING BACK” BRAND OWNER
When you did your last re-brand you wanted to draw focus on being an honest champion for start-up businesses in your region.
You wanted to “give back”.
Yet when I scroll through your social media feeds instead of providing me with social proof that you are indeed a champion of regional business I just see a tonne of pre-scheduled sales messages to buy your new book or book you to speak at INTERNATIONAL events.
Whatsmore the graphics that go with these repetitive posts are 3 shades out from the colour in your logo, and you have added 3 more fonts in canva, so it doesn’t look branded either!
WEAK BRANDING MANAGEMENT
Weak branding is extremely common in a lot of small businesses.
When you are running a business, running a home, doing your books, and trying to get sales in, it’s easy to see why brand management falls down the list of priorities.
Having a split focus like this can compound the problem significantly in weakening your brand instead of strengthening your brand.
So, whilst a brand style sheet alongside a brand guidelines document might feel a little bit extravagant or over-kill the reason they exist in the first place is to make brand management a lot more efficient.
If you have ever had an annoying time-wasting back n forth with a photographer, a videographer, a printer, a website designer it’s most probably because they were not de-briefed in the right way.
They needed the information that goes into a brand guidelines document, not your interpretation and explanation of your brand on that particular day. To tackle a weakened brand. Get a Brand Guidelines and Style sheet. If you are struggling to get this, you can DM me on Instagram and I can refer you to the right person who suits your needs.
OUTSOURCING MANAGEMENT OF YOUR BRAND
When a business has experienced rapid growth, brand management can become a complicated can of organisational worms.
Ensuring that new team members or virtual team members are fully equipped to execute your exact branding and brand message can be a royal pain in the ass.
Especially when you have built a personal brand and you are not potentially looking at a sub-branding strategy or expanding your brand identity through your team. This is true even when they are invisible but carrying out tasks on behalf of you and your Personal Brand Management.
- Like managing your email
- Handling your social notifications
- Working with customers
- Nurturing Sales
NEED TO TALK PERSONAL BRAND MANAGEMENT?
If any of my ranting today has sparked some curiosity about how your brand is strengthening or being damaged you might want to have a quick creative consult with me about it.
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