New to business? New to Branding?
Taking the leap is the scariest part, but what follows soon after is 100% a white knuckle, freebasing experience too. When I think back to my first 2 years in starting a business it’s all a blur of intense emotions.
I feel that anyone who suggests starting up a business “doesn’t have to be this way” is kidding themselves. I’d argue that their ignorance comes from the fact they haven’t experienced it like we have. That being said, getting a firm grip on the fundamentals of a start-up brand will make this white knuckle ride a little more comfortable so that when you get to that all important 2-3year mark, you feel equipped with some clarity on where and how to move next instead of the common situation where you feel as though you need to knock it all down to re-build it back up from scratch again.
- Fewer than half of UK start-ups make it beyond 5 years (GOV.UK, 2019)
- 60 % of new businesses will go-under within three years (Telegraph, 2019)