What Is Brand Strategy
Brand strategy can be a tricky thing to get your mind around, especially when you feel bombarded by hundreds of faceless agency websites referring to how this all works using their own lingo.
I boil down all of that complicated jargon into this really simple and easy to remember analogy using a balloon and a watermelon.
This is exactly what brand strategy does for your brand, and most importantly how it affects your whole business - for the better.
Who Is Brand Strategy For?
In short, EVERYONE who has a brand needs some level of brand strategy.
It is of course a little bit more complex than that. Different methods of strategy need to be applied to businesses of different sizes, structures and in different phases. It is never a simple off-the-shelf solution because the nitty-gritty detail in your business is unique to you.
Common Signs You Probably Need Brand Strategy
It would be foolish of me to assume that you just know all of the components in key indicators that are going on right now in your business that tell us your brand needs some strategy.
That's like me driving up to the garage and giving the mechanic a post-it note list of the exact 'hoosit' that needs replacing and 'felange' that needs a fresh greasing. I'm NEVER gonna do that, it's part of why I pay them. I know what feels broken in my car, and I happily pay them to find the exact cause of this problem, then fix it, so I can go on my merry way.
This is exactly how I approach brand strategy.
If you are curious, see if any of these common signs are going on in your business right now. They all point towards brand strategy as your solution.
How Much Does Brand Strategy Cost?
Giving you an exact price to the penny of how much your brand strategy is going to cost would be heavenly!
I am a big believer in being as transparent about my pricing as possible. This is why you can see my exact prices all over this website. I hate hidden costs, and it really turns me off when I have to give my email online BEFORE finding out how much something is going to set me back.
When it comes to brand strategy, it's next to impossible for me to give you the price you want.
Instead, I've made you this video explaining why.
I've also been as clear as I can with some guide prices at the bottom of this page to give you some rough ballpark figures.
How Long Does Brand Strategy Take?
When finance is not at the top of your priority list, it becomes more about time.
Even when you know that budget is the most important factor for you, the time factor will still play a role in your decision-making process on everything going on in your business. This is certainly the case for your brand strategy too.
I've covered all time-related factors in this video so you can see how moving the scale on your deadline and on your pace affects your timeline, as well as the price you can expect to pay for this integral investment in your business.
Ways I Can Help You With Your Brand Strategy
In the video explanations above I have given an introduction to these two styles of service. You know what your top priority is in your business when it comes to getting your brand strategy aligned to your wider business goals.
If your budget is your top priority, I recommend you take a closer look at my done together service - 2, 2, 2 SOUND CHECK TOUR.
If you know that your time is of paramount importance, I recommend you take a closer look at my done for you service - THE TURN UP THE VOLUME EXPERIENCE.
2, 2, 2 SOUND CHECK TOUR
- Customised Scope of Work
- Monthly Accountability Sessions
- Worksheets and Bitesized Brand Assignments
- Monthly Content OR Monthly Marketing Support
- All surmised in a Brand Book
THE TURN UP THE VOLUME EXPERIENCE
- Customised Scope of Work
- Facilitated Brand Workshop Sessions
- Research & Fact Finding
- Codification of Findings
- Dove-tailed working with your existing creative suppliers
- Delivered in a Brand Book