Watch This Episode of MwahTV About How To Build Your Brand On Your Terms
How to build your brand on your terms.
This is one of the key drivers behind why I deliver my branding program online. It’s aimed at expert female business owners and leaders who have done all the hard work to become serious experts within their chosen field. But, they are now at a point with their career and entrepreneurial adventure where they are sick of all the years of compromise.
They want to build something that is strictly on their terms, that helps them to fulfil the sort of life they want. Without compromise.
Now in this episode, I have 7 different reasons to apply to the next round of my program. Here are some behind-the-scenes secrets revealed and the information you need to make an informed decision for you and your business.
So let’s get into them!
Answers To Your Branding Questions
If you have always wondered what goes on inside my branding program and if this is the right fit for your business based on what you’re looking to achieve right now, then this episode is going to cover answers to your questions.
I’m revealing some insider secrets about how this is developing.
We’re covering some new developments following the completion of my last cohort.
By the end of this episode, you will have a crystal-clear decision made on if this is the right next step for you.
REASON 1: Beta-Pricing
At the time of creating this episode (April 2023) and airing this episode for the first time (May 2023), I decided that want to keep my program in a beta phase.
Behind the scenes, I have been reflecting.
Instead of running with a finalised ultimate perfection program which to be perfectly honest with you suits my tendency towards creative perfectionism I want to rail against that.
I’m currently embracing the notion that “doing is better than perfect” and I am pushing myself to be fully authentic about this as an adventurous journey as a female business owner.
In short, it just did not feel right to try and sell something as if it was a finished and fully optimised program.
Fear Not
My program is still utterly amaze-balls from an end-user point of view and the nature of things being like this is really going to appeal to adventurous founders who feel excited about being involved in shaping and refining something as well as developing their branding knowledge and practice for their own business.
As well as being fully transparent about this, it felt right to run this next round at a beta-price point. So it might be that if you are not such an adventurous spirit, this fair and reduced price point based on this reason is a big deal for you in forming a decision about applying and snagging a major bargain.
REASON 2: Going Live!
I’m going to be running this next cohort in a LIVE style of delivery. This means that everything will be given at a fixed pace and with a clear beginning, middle and end date.
The key benefit of this delivery style is that it makes your time fully planned for you. If you know that you work better with a “get it done” element instead of tinkering away forever on a more relaxed schedule, then this is a big benefit and potential reason for you to apply to take part.
The Next Round Dates Are
I’ll be running this next cohort from July through to the end of August.
If this is a busy time in your business or you already know that you have non-negotiable commitments in your life at this point. This cohort may not be right.
If on the flipside this is the time of year when your business is quieter, or you choose to take your foot off the accelerator this could be great timing for you.
Even More On Timing
If you’re wondering how efficient this program is compared to paying significantly more money to have someone like me do everything for you then you might like to watch this episode about how long branding takes where I show you the finer differences in timescales. I’ll pop a link to that below in the show notes for you.
REASON 3: 6 Modules
There are many different styles of workflow when it comes to doing any type of branding project. I’m sure that you have more than one way of doing things inside your business. We tailor things according to what our customer or client needs, don’t we?
Having this flow of modules in this order gives every single member of this next cohort exactly what they need to get serious about building a brand on her terms.
I go into this structure in more detail on the application page which is now live here
This isn't for you if...
This is not the set of branding strategy modules you need if you are about to start up a business.
This is not the set of branding modules you need if you are going to sell your business.
This IS for you if...
This is strictly for the business owner who has been around for a while and feels frustrated about her brand not working for her in the way she wants to help her create the life she wants. What we cover is to find out why this is, and then really refine things so that you can focus on precisely what you need to do next to get to where you’re going faster.
With These Outcomes
Sometimes the outcome of this is to now get more visible. It has been an outcome to now served more of this type of person and tell this sort of person
“Thanks but I can’t help you”.
Or to explore what needs to be changed operationally for a team, or for the systems and processes to fulfil the vision instead of getting in the way.
It’s all about getting to these decisions with logic and serious strategic leg work. With this work done my clients feel empowered to make a confident right next step decision.
In A Logical Flowing Order
The other key benefit of my 6-module framework is that they flow in a very specific order. This means that each module is informed by the outcomes of the modules that came before it. You’re not just jumping into one area of branding say customers and then another area like creative willy-nilly.
This logical flow tends to bring a lot of comfort to cohort members, and it really does de-mystify the world of branding which is often very jumbled up and misunderstood.
REASON 4: You Need To Apply
I’ve done a few different types of programs myself over the years and one of the biggest benefits I’ve had when there is an application process is I can feel confident about the overall quality of the cohort. It’s not an 'anyone gets in' situation.
I’ve noticed in past rounds that one of the biggest areas of resistance is
“Laura, who else is going to in there”
and I fully get that.
If you’re going to be in a group with other business owners, you want to know that if you’re opening up about your business and the inner workings of your brand that you’re not going to be in there with a direct competitor.
This is what the application process helps me to provide to you. This gives me the right level of information about every applicant to ensure that I get the right mix of people in the group without conflict of interest but also with a nice blend of new networking opportunities and new ideas.
A Loving Push
This gives you that nice little push to see how different experts feel about your new ideas but in a way that is not emotionally risky.
An Invite For You To Buddy-Up
If you are feeling like you might want to do this programme with a business pal buddy, then why not share this episode with them so they can get more of an understanding of how it works?
You can begin by holding each other to account on applying before the deadline and then once you get going. There is a section to notify me of your buddying up in the application form.
Fancy A Chat & Cocktail Together?
If you'd like to have a chat with me on this when it comes to your business, then why not book yourself in for a FREE no-obligation Cyber Cocktail?
It's B.Y.O. and I do my very best to agree on 3 clear and manageable actions to take forward on your own or with more of my help.
To find out how it works and pick out your time, click here.
REASON 5: New People on Your Wavelength
I’m sure this is not the first time you’ve read this Jim Rohn quote:
“You are the average of the five people you spend the most time with”.
This idea suggests that the 5 people you spend the most time with shape who you are as a person, but they also have a heavy bias on the thoughts in your mind and conversations you have.
Perfect For You If
This is a huge opportunity for you to throw yourself into the mix with fellow experts who are in the same position when it comes to building a brand on your terms.
But most importantly these will be people who want to do the work to get to their goal.
This could be a massive benefit for anyone who feels surrounded by 'Negative Nancys' or is struggling to find a new posse of people who are on the same level as they are; not too far ahead, and definitely not hugely far behind either.
Completing Your Application
The application process takes a good 10 minutes to fill in.
You might want to schedule 30 minutes in your schedule now to give yourself enough time to do a good job on this in a focused way before the deadline.
That date is also available on this link which is laurapearman.com/on-her-terms-apply.
REASON 6: Experimental Upgrades
This is a new experiment that I want to try out in this next cohort. I’m doing this in response to previous alumni experiences. I want to see if there are any trends in which bits of the program people find so difficult, they want to outsource the heavy lifting to me and my team to take care of. So far, the numbers are not weighted enough to warrant a permanent change in the workflow and delivery.
To Combat Fear of Negative Feedback
I had one lady so utterly terrified of interviewing people about her brand that she almost quit. She didn’t I’m happy to report but she felt so much resistance to the idea of having anyone tell her anything negative it got me wondering how many more women are out there just like her.
To Overcome Creativity Block
I had different women in other cohorts who felt blocked because they see themselves as experts in what they do, and ipso facto that must mean that they are not creative. When this has happened, we’ve worked on overcoming this. Often experts are really closeted creatives who just haven’t used their abilities on branding work before.
But nevertheless, these scenarios have gotten me to think about taking that resistance and pain away as an optional extra. Especially if this resistance is at such a high level, it would mean a perfect expert would consider submitting her application because of this.
The Experiment
My goal here is to also test out how the option to upgrade may or may not suit an expert leader who experiences a sledgehammer to her schedule.
Adding in this option to delegate some of the workloads on the programme to me and my team and to support this could have a beautiful outcome without the feeling of frazzled stress.
REASON 7: Content Creation Accountability
You will see on the application page that I offer a bonus to anyone who wants to be held accountable for creating video-based content. Previous alumni have seen this offer as an amazing benefit that gave them the push, they needed to start getting more confident about creating videos confident with this accountability to practice. As someone who has been doing video content like this for a while, I had completely forgotten how this can feel like a significant hurdle.
That’s why I have made it a good reason in today’s episode.
An Accountability Reward
In short, if you are avoiding making videos in your business even though you know how effective and powerful making videos in your business is then this bonus in applying to this round of the On Her Terms Branding Programme might be the final lil push you needed. I hold your account to make a short series of honest video diaries throughout your experience. Some of these are then used in my marketing material.
As a thank you there is a bonus when you say yes to this on the application form.
Timestamps for this Episode of #MwahTV
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