"Hi I'm Laura, Creative Director, Brand Strategist & Brand Photographer"
You're Getting A Real Pro
With degrees in both Marketing & Photography followed by 10 years of running my own creative business serving hundreds of clients, you can trust my recommendations and insight.
The Marketing & PR Years
I've done a bit of a weird loop pattern in my career. It began with studying PR & Marketing. Then when I decided to niche my photography business I used these skills to hone my ability at turning written down strategy into photography that articulates the words.
When the COVD pandemic hit us and my photography bookings dried up I returned to this foundation and upskilled myself to refine my Branding Strategy know how.
This means that you can take advantage of my creative swiss army knife abilities to get my help -in whatever guise you need it- to sex up your creativity, sort out your brand or make you feel like Beyonce on a Photoshoot Day.
The Photography Years
Photography is one of the passions of my life. I love being on a shoot surrounded by a crew of creative minds working for a shared client to bring an idea or notion to life.
As I initially set out as a photographer with bricks and mortar studio I also attribute a lot of my experience as a business owner to the world of photography.
With this take on life what makes me useful to any business owner is that I bring a very visual mind to your table. This comes with the ability to be able to break down an idea into a practical framework like your marketing plans and then reverse engineer it back into a practical do-able plan for your content creation or a single shoot.
Why I champion #FemaleFounders
I'm a passionate modern feminist and I see that if we can even up the balance of power among the sexes the world will probably become a much better place.
I want to use my time here on this planet to help this quest with my particular expertise.
Who run the world?
In my years of meeting and working with hundreds of different business owners around the world, I've learned a few things and spotted some trends, especially with female entrepreneurs.
- They are usually way more qualified than male competitors.
- They struggle with being seen as a leader and resist working on their visibility.
- They want a better work-life balance and usually feel let down by the system when they tried to have it all in a 9-5 corporate career.
- They are highly skilled at identifying which bits of being an entrepreneur they are NOT good at.
- They want to delegate more but find asking for help to be tough.
How I support #FemaleFounders
I love working with #FemaleFounders to get focused on how they can grow their business with refined creativity so that they can become THE MOST memorable brand in their marketplace.
This might be through a single creative pursuit that could use a skilled creative director to project manage the different moving parts of an event or campaign to take the stress off.
This might be figuring out why a brand just isn't getting results or making any significant difference to the all-important bottom line in a business.
Or, it might be working with these things to create a set of perfect brand touchpoints like design, and photography that can be used to accelerate visibility and influence.
Zones of Genius
Do you Wanna Jump into my brain?
I am such a sucker for any type of personality test.
Over the years I have noticed that my more right-brained and logical clients really enjoy the structure and comfort of different kinds of classic personality testing.
So I sliced and diced my brain up and put it on display here.
Dive in if you wish.
The Full Origin Story
I'm a big believer in working hard at whatever you do. After noticing how shocked people have been when I have casually mentioned having 39 jobs in my life I decided to break this down on #MwahTV.
Appearances, Speaking, Masterclasses & Workshops
I'm a seasoned pro when it comes to all manner of appearances like:
- As a guest on other people's content.
- As a traditional speaker on a stage in real life to a crowd of people.
- As a Masterclass Host online and in-person.
- As a hands-on Workshop Host (mostly in-person).
If you would like to explore blending our audiences the best place to start is by helping yourself to a copy of my latest calling card. You can download that right here.
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Interesting Snaps About Me
Why I love Cocktails
I love the frivolity of cocktails. The art and attention to detail that goes into making a drink is everything I love about life.
In my work around creative direction, I talk about my love of the mixology of ideas. In short, this means trying to mix an idea up with something that really does seem to go at first. There is an element of this in all the creative pursuits I am involved in.
I think the idea of a cocktail helps to explain this.
Adventures
Travelling as a backpacker and living in a different country in my twenties has given me an insatiable ambition to see as many different places, experience all the climates, and meet as many different people with new ideas and outlooks on life as I can.
When it comes to how I show up professionally I actively seek out the adventure in every single project I put my name to.
Rise of the Feminine
I strongly believe that we are living in an age of dramatic change. I like to think that some of this is because mankind is evolving from an age of patriarchy into a time that is more female-infused.
In all the work that I do I fly the flag of equality for women and will always strive to do what I can to ensure newer generations of women in the workforce find it easier to build a career without the glass ceilings and systemic restrictions still all around us today.
Friends & Family often call me: Lulu, Lah-Lah, Lozza, PearWoman, Pearmani
Looking To Source Funding For Your Brand Growth Plans?
I am a registered Provider for NBSL’s North East Business Support Fund helping businesses to improve their competitiveness. Find out more at https://www.nbsl.org.uk/nebsf