Learn About a Fashion Content Photography project with Slapback
A vintage pinup fashion brand content photography case study this time for Slapback NYC.
See how my Content Photography Service can be used to capture a range of visual assets for a specific line within an eclectic collection of products with upcoming seasonal trends in mind.
About This Branding Case Study
Fashion Content Photography Planning
The concept and flexible plan for this shoot was done entirely through Instagram DM’s. When we met in person at the Slapback HQ store we agreed:
- Ashleigh would model with the support of a travelling stylist.
- On 4 specific outfits paired with neighbourhood hotspots.
- The brief was open and loose to be able to capture any unpredictable magic of the moment.
Inside Slapback HQ
We changed outfits and used the store as our hub when on this Fashion Content Photography shoot.
A Fashion Content Photography Shoot
As a British Gal, I was not familiar with the precise local areas, so relied on a high-level shoot travel plan with navigation supplied by Ashleigh and our stylist.
The Happy Unpredictable Moment
Whilst out walking to our next location chasing the setting sun, our unplanned, and manifested moment of an unpredictable moment of brilliance occurred. I noticed a fabulous vintage patina Buick pulled over complete with a leather jacket-wearing, cigarette-smoking driver.
Using my best Brit-Plummy accent in asking for a favour to include him and his impressive wheels in my shot he snarled an über-cool:
Sure thing kid
and we captured this!
Implementing a Fashion Content Photography Session
With the overall goal of creating buzz and intrigue about the spring-to-fall season across social media, I created these social media designs as a mock-up to help inform and handover to Renee’s social media virtual assistant. These visual prompts help to articulate how the mood and results of this fashion content photography session translate over to a single social media posting as well as in situ on the online store.
Fashion Content Photography Project Reflection
Renee and the Slapback team used this Fashion Content Photography as planned in an email marketing promotion, and social media. This was picked up and further circulated by retro and pinup Instagram feeds.
If you’re looking to create some buzz around a precise call to action in your business with a seasonal trend in mind, adapting the flexibility of my Content Photography service could be a great fit.