Learn About my Content Photography project with Laland & Bo
An equestrian fashion brand content photography case study this time for Laland & Bo.
This is a great insight into how my Content Photography Service works to create efficient content creation when you have a LOT of products in different lines that work together to represent what you stand for as a brand.
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About This Branding Case Study
Meet Claire – Fashion Entrepreneur
Claire is a fashion and riding enthusiast. In addition to gaining years of experience working in corporate, she decided to bring her passions together in a business aimed at serving the equestrian community with style.
Content Photography Planning
Laland & Bo needed to have different types of photography so that could create content on social media to drive traffic to online sales as well as support in-person business at different horse shows and prestigious countryside events across the UK.
In our initial consultation, we decided that this fit into two main categories:
- A Studio-Based Product Shoot: Jewellery, Accessories & Garments.
- An On-Location Fashion and Accessories Shoot to emphasise the emotion and ethos of the Laland & Bo brand.
Accessories Photography
Laland & Bo has a delightful line of cowhide purses and bags as well as these wonderful brightly coloured silk scarves. Capturing each item in a series of ways has given Claire and the team enough angles of each item to create an interactive experience when customers are shopping online, and on social media too.
Jewellery Photography
Claire wanted to ensure she had a collection of clean and detailed product photography of the Laland & Bo Jewellery line. As many of the pieces are detailed, ensuring this was shown effectively was important.
A Content Photography Fashion Shoot On-Location
Scouting a secret venue in a private countryside location created a wonderful British country manor mood. With shooting in Autumn time the landscape was rich with autumnal colours that worked fantastic with both the tweed and tartan lines.
Accessories On-Location
Showing the larger cowhide accessories in situ created an extra angle to show this line immersed in use in addition to the more technical side of capturing the bags in the studio. It also gives an online shopper context of how big these items sit on the body with a sense of scale and sizing.
Handing over to a Fellow Creative Supplier
To support Claire in her next project – updating the website, I created a loose concept preview to show her and the web design team how I had planned for this round of content photography to sit together.
Here is a mock-up of a seasonally-inspired homepage.
Interpreting the Online User Experience
With how a single item page could look during the online shopping experience.
Content Photography Project Reflection
So, you see. Adapting the Content Photography set-up to suit both the needs of the Laland & Bo online sales strategy as well as working in a way to help Claire and her team create stunning social media content was done with two different shoot days, or the same merchandise, but in very different contexts.
Laland & Bo can now initiate their wider marketing plan with confidence that the creative content side of this is fully taken care of, plentiful and can be re-purposed over time.
