Watch This Episode Of MwahTV About Disruption with Creativity
If you’re interested in disruption with creativity in your brand-building efforts, then you’re probably going to find this recent photoshoot that I did with Amit and the rest of the APT Search Team to be quite interesting. Let’s get you all inspired and ready to be a little bit disruptive in all the right ways in your marketplace.
Let’s go.
About This Bespoke Photography Case Study
Let’s meet Amit!
AMIT – Hello, my name is Amit Pandit, I am the Founder of APT Search. We are a talent solutions provider in the legal technology market. We’re a team of five people operating across the world. I’m super excited to be here on Mwah TV to share the results of our recent brand with our team photography sessions.
Amit’s Background
LAURA – And what’s your background Amit before you set up APT Search?
AMIT – So before setting up APT, I have historically always worked within business development and talent solutions, recruitment, executive search, call it whatever you want, but essentially, I’ve always worked with people, something I love doing, and I’ve done that ever since I graduated with a degree in International Business Studies.
What Came First? The Niche or The Demand?
LAURA – And I’ve always wanted to ask you this. I’m interested to know what came first, the demand or your unusual niche. And when you’re answering this, go ahead and explain your unusual niche, ’cause I think it’s fascinating.
AMIT – Well, really it was probably in a way the niche because the reason that I started APT was that I left another organisation, and essentially, I couldn’t work within the core areas that I was operating within in the past.
I had a nice 21-page legal document that landed on my desk, and it said, these are all the clients that you’re not allowed to work with, which is standard stuff in a recruitment or sales role.
There was a little area which is essentially an area called E-discovery, which is kind of like a niche within a niche. So that’s within the legal technology sector that I had done a very small amount of work within, I thought it was, interesting, I thought, you know what? I’ll do this for six months, and then I’ll go back to doing cyber security, essentially, which is what I used to do.
And I thought I’ll take six months, go back to it, and then here we are probably about 14 odd years later down the track to the one I sort of first picked up on, on this space. So, I would say that the niche came, and the demand has followed.
Let’s Go Back to Shoot Day
LAURA – Let’s go back to shoot day.
I’m at the Quayside Regis, which is one of the first offices I’ve ever looked at, way back in the day. So, it’s cool to be back here when you can see I’ve got a simple one soft box set up because we’ve got such a white light and bright room, but I think it’s going to look a little bit edgy. So, in a cool way though. Changed my mind. I’m going to bounce in the light like this, which is always a great trick when you have glasses wearers, and you don’t want the big squares of light or a big circle of light showing up in front of their eyeballs.
Back To Our Follow-Up Chat
LAURA – And using the brand that you’ve now got in place, Amit, I’m interested. What are your plans for the next five years? How do you want to grow things further?
AMIT – So growing the business, I guess, yeah, we’ve had a really, strong year this year.
I think the whole branding exercise that we’ve been through has elevated where we are as a business now, it’s given us a solid foundation more than anything else around just who we are what we’re all about, and where we want to go, so I think that you know, over the next few years, you’re going to see a lot more growth from business.
AMIT – it’s been a really interesting journey, and I think that one of the key things is just making sure that everything is consistent. It’s not just a case of doing one thing, like your website, it’s really about kind of making sure that everything across all channels is the same, and that’s one of the key things that I’ve learned through this process so far.
Now that we’re on this track, it’s something I’m super excited about. I was excited at the start of the journey, but it’s kind of amped-up, even more, going through this process, and yeah, super excited to see where it goes.
Final Photography In Place
LAURA – Let’s take a look and see how these final images sit on the APT Search website.
Now that we’re on this track, it’s something I’m super excited about. I was excited at the start of the journey, but it’s kind of amped-up, even more, going through this process, and yeah, super excited to see where it goes.
AMIT – Our web development team has been fantastic. It was super patient and they listened to everything and some sort of ideas, colourways kind of what we were trying to get across in terms of the personality of the business and the people within it.
Major shout out to BOLD on that one. Not only just the kind of the colours, the logo, et cetera, but like the photography that’s in there as well, which is kind of like showcasing sort of the individuals within the business, as well as us in the group shots. It adds to the personalization and the personality of the business.
Lessons Learned from Disruption with Creativity
LAURA – I’m interested as well, what has been your biggest takeaway or lesson learned? You’ve done so much intensive brand work recently, so you’ve got the new logo, the new identity, we did the photo shoots, you’ve got the new website and I know you’ve even added a market end specialist onto your team as well. What do you wish you’d known before all that activity? What do you now know because of it?
AMIT – It’s been a hell of a journey, learned a lot through the process, and one of the key things I would say is just being consistent throughout the journey of the branding across all different platforms, everything that you’ve got, making sure that it is on point, it’s not just about doing the website, I think the photography that we’ve done and all the different elements around the logo and the colours that we’ve used have really kind of come through on everything
I would also say that choosing the right suppliers is kind of the key thing that I’ve learned, we’ve done websites in the past, you know, we’ve done photography in the past, and I think this time took time to just figure out who was the right supplier for what we needed and who gets us, so I would probably say making sure that you’re working with the right people on that journey is key.
